A new era in sponsorship and marketing

Lords Cricket Ground

26-27 September 2018 

Key Stats


Back for its fifth year and expanding to two days for 2018, this year's event will be our deepest ever dive into the digital trends, challenges and opportunities facing the sports marketing and sponsorship industry across the globe.  We’ll look at everything impacting the sector, ranging from how brands and rights holders are successfully leveraging social media measurement; to what types of ‘out of the box’ activations get voices heard in a congested marketplace, and the new ways to attract fans as well as retaining existing ones.

350+
ATTENDEES

180+
COMPANIES REPRESENTED

40+
SPEAKERS

30+
COUNTRIES

70%
DIRECTOR LEVEL
OR ABOVE

Key Streams



SPONSORSHIP

How to align a partner's values with yours and create compelling shared content


SOCIAL

How to develop a content strategy that drives results across each social platform


MARKETING

How to target new audiences and retain traditional ones

Speakers


This years exceptional speaker line up sets to bring together the biggest global players within the sponsorship and marketing field. 

Agenda


A New Era In Sponsorship and Marketing

 

Key Topics for 2018

 

The key to leveraging technology to optimise assets and ROI
The challenges in delivering win-win sponsorships
Sponsorship in esports and why brands need to play a different game
Improving a sponsorship evaluation and build a sustainable strategy
Aligning a partner’s values with yours and create compelling shared content
Return on engagement – new ways to measure the value of sponsorship
Growing fan bases: developing events that meet fan needs
Making the most of fan and influencer generated content

 

2018 Agenda released in June

Advisory Board


  • Tom Hines

    Tom Hines

    Head of Content

    Arsenal FC

    Elen Barnes

    Elen Barnes

    Marketing Director

    TAG Heuer

    Charlie McEwen

    Charlie McEwen

    Chief Operating Officer

    British & Irish Lions

    David Bruce

    David Bruce

    Vice President, Brand & Integrated Marketing

    MLS

    James Young

    James Young

    Head of Partnerships

    Lucozade Ribena Suntory

    Nick Speakman

    Nick Speakman

    Founder & Head

    SPORF

  • Silvio Vigato

    Silvio Vigato

    Head of Brand and Co-Chief Revenue Officer

    Juventus

    Melissa Brown

    Melissa Brown

    Vice President of Commercial Partnerships

    National Football League

    Joel Seymour-Hyde

    Joel Seymour-Hyde

    Head of UK

    Octagon

    Fiona Tagg

    Fiona Tagg

    Head of Global Sponsorship & Europe Marketing Communications

    DHL

    Jason Saiban

    Jason Saiban

    Head of Commercial

    Charles Russell Speechlys

    James Williams

    James Williams

    Vice President, Olympic Assets and Experiential Marketing

    Coca-Cola

Previous Attendees Include:


Avaya

 

Premier League

 

Skins

 

Twitch

 

nba

 

Telefonica

 

Arsenal

 

The AELTC (Championships)

 

British Olympic Association

 

tottenham

 

leicester city fc

 

ONE Championship

 

Relive The Brand Conference

SportsPro Blog

Click here to relive some of the interesting content that was discussed across the two days.

Photo Gallery

Were you caught on camera? View photo gallery.

Event Supporters


GlobalSportsJobs

Media Partner

Press Association

Media Partner

Getty Images

Media Partner

Activative

Media Partner

Livewire Sport

Technology Partner

Tellyo

Technology Partner

Register Interest


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Contact


Address

3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom

Phone

+44 (0) 20 7549 3250