A new era in sponsorship and marketing

Lord's Cricket Ground

26-27 September 2018 

Key Stats


Back for its fifth year and expanding to two days for 2018, this year's event will be our deepest ever dive into the digital trends, challenges and opportunities facing the sports marketing and sponsorship industry across the globe.  We’ll look at everything impacting the sector, ranging from how brands and rights holders are successfully leveraging social media measurement; to what types of ‘out of the box’ activations get voices heard in a congested marketplace, and the new ways to attract fans as well as retaining existing ones.

350+
ATTENDEES

180+
COMPANIES REPRESENTED

40+
SPEAKERS

30+
COUNTRIES

70%
DIRECTOR LEVEL
OR ABOVE

Key Streams



SPONSORSHIP

How to align a partner's values with yours and create compelling shared content


SOCIAL

How to develop a content strategy that drives results across each social platform


MARKETING

How to target new audiences and retain traditional ones

Speakers


This years exceptional speaker line up sets to bring together the biggest global players within the sponsorship and marketing field. 

  • Arjoon Bose

    Head of Marketing, Haagen-Dazs and Nature Valley

    General Mills

    Caspar Nixon

    Head of Communications

    UberEATS

    Sophie Goldschmidt

    Chief Executive

    World Surf League

    Georgina Lewis

    Head of Marketing

    The FA

    Byron Sharp

    Luxury Marketing, Partnerships and VIP Manager

    BMW

    Sacha Clark

    Country Marketing Director, UK & Ireland

    Subway

  • Jimmy Goodrich

    Vice President: Marketing (EMEA)

    Monster Energy

    Sascha Cordes

    Senior Brand Manager

    Anheuser-Busch InBev

    Benjamin Stoll

    Head of Digital Strategy, Platforms & Innovation

    FC Bayern Munich

    Zeynep Yalım Uzun

    Chief Marketing Officer

    Arçelik

    Michael Yormark

    President & Chief of Branding and Strategy

    Roc Nation

    Melissa Brown

    Vice President of Commercial Partnerships

    National Football League

Agenda


A New Era In Sponsorship and Marketing

 

Key Topics for 2018

 

The key to leveraging technology to optimise assets and ROI
The challenges in delivering win-win sponsorships
Sponsorship in esports and why brands need to play a different game
Improving a sponsorship evaluation and build a sustainable strategy
Aligning a partner’s values with yours and create compelling shared content
Return on engagement – new ways to measure the value of sponsorship
Growing fan bases: developing events that meet fan needs
Making the most of fan and influencer generated content

Attendees Include:


Avaya

 

Premier League

 

Skins

 

Twitch

 

Telefonica

 

Arsenal

 

The AELTC (Championships)

 

British Olympic Association

 

tottenham

 

leicester city fc

 

ONE Championship

 

NBA

 

Advisory Board


Partners


Charles Russell Speechlys

FeedConstruct

GameOn Technology

Hookit

Event Supporters


GlobalSportsJobs

Media Partner

Press Association

Media Partner

Esports Insider

Media Partner

Getty Images

Media Partner

Activative

Media Partner

UK Sponsorship Awards

Media Partner

WARC

Media Partner

Sporto

Media Partner

SJTM

Media Partner

Livewire Sport

Technology Partner

Tellyo

Technology Partner

Register Interest


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2018 Venue


Lord's Cricket Ground

Lord's is located in central London, just a few minutes' walk from Regent's Park, and is well connected to the Capital's major railway stations.

The nearest London Underground station is St John's Wood, and there are several underground stops within walking distance.

You can find more information on how to get to Lord's here

Relive The 2017 Brand Conference

SportsPro Blog

Click here to relive some of the interesting content that was discussed across the two days.

Photo Gallery

Were you caught on camera? View photo gallery.

Contact


Address

3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom

Phone

+44 (0) 20 7549 3250