Brand Communication In An Era of Digital Disruption


28th September 2017

Welcome to The Brand Conference

The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement. 


Senior Executives

Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Networking Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities


Brand Communication In An Era of Digital Disruption


Developments in media and technology have created more opportunities than ever before, across social platforms, bespoke OTT offerings and much more. But those new products have also served to challenge some of the old certainties around how teams and brands communicate with fans and make a meaningful connection. At The Brand Conference 2017, we will be asking how businesses can harness these new possibilities to deliver results and set up the conditions to thrive in the years ahead.   


Key Exploration Areas Include:


- Behind the Rise of eSports and What it Means for Brands

- Digital Value: Creating, Measuring, and Protecting It

- How VR Can Bring Sports Fans Closer to the Action

- Return on Engagement – New ways to Measure the Value of Sponsorship

- Building Platforms to Serve Brands and Fans

- Making a Real Connection with the Digital Fan

- Creating Authentic Content

- Data &Analytics - Measuring the Success of Digital Activity

Confirmed Speakers Include:

  • Carsten Cramer

    Carsten Cramer

    Director, Sales & Marketing

    Borussia Dortmund

    Freddie Cunningham

    Freddie Cunningham

    Director of AJ Boxing Management

    AJ Boxing

    Laurence Joslin

    Laurence Joslin

    Brand Director, Product and Marketing, EMEA

    New Era

    Kate Johnson

    Kate Johnson

    Vice President, Global Sponsorship Marketing


    James Williams

    James Williams

    Vice President, Olympic Assets and Experiential Marketing


    Charlie McEwen

    Charlie McEwen

    Chief Operating Officer

    British & Irish Lions

  • Silvio Vigato

    Silvio Vigato

    Head of Brand and Co-Chief Revenue Officer


    Alex Wilde

    Alex Wilde

    Head of Sports Marketing EMEA

    Beats by Dre

    Bill Young

    Bill Young

    Head of Global Strategic Partnerships & Sponsorships


    Peter Willems

    Peter Willems

    Head of Marketing Activities & Sponsorship


    James Young

    James Young

    Head of Partnerships

    Lucozade Ribena Suntory

    Clifford Morgan

    Clifford Morgan

    Chief Executive Officer

    Gamma Labs

  • Shane Stafford

    Shane Stafford

    Head of Brand


    Matt Huxley

    Matt Huxley

    Esports Manager

    Formula E

    Andy Bell

    Andy Bell

    Managing Director & Co-Founder

    SoapBox London

    David Bruce

    David Bruce

    Vice President, Brand at Major League Soccer


    Yvonne Hobden

    Yvonne Hobden

    UK & I Consumer PC Marketing Lead

    OMEN by HP

    David Molina

    David Molina

    Vice President, Consumer Marketing & Sponsorships


Previous Attendees Include:



Premier League












The AELTC (Championships)


British Olympic Association




leicester city fc


ONE Championship






Jaguar Land Rover


NFL International






Under Armour


Müller Group










Molson Coors Brewing Company


















BT Sport




Manchester United



  • ‘The Brand Conference brings everyone together in true sports fashion to discuss the latest trends. It's an opportunity not to be missed!' 

    Head of Global Alliance Marketing


  • ‘I found The Brand Conference extremely thought provoking in a number of areas. It’s been a great event to meet brands working within the sports industry. Highly recommend!'

    Head of Commercial

    World Rugby

  • 'The Brand Conference gave me the opportunity to share stories, challenges and solutions in a really effective and impactful way.'

    Vice President, International Marketing


  • 'There were lots of really relevant people to meet and network with. I really enjoyed myself.' 

    Senior Vice President, Marketing & Business Development


  • 'The Brand Conference has been a great showcase to where the industry is today. The high quality speakers, interactive structure and engaged audience has made it an event not to miss' 

    Commercial Director

    Team Sky

  • ‘It’s nice to come to an event where you’re seeing different people from the brand perspective and rights owners.’

    Strategic Director


  • “Overall, a well put together and well executed event.”

    Global Sponsorship & Partnership Manager


  • “SportsPro events are always professionally run, with stimulating presentations, informative, great networking and hugely enjoyable. Great use of my time!”


    British Olympic Association

Register Interest

Enter your details below to stay in the loop with the latest event announcements.

Interested in* :


Please read the Terms & Conditions carefully



Gold Partner


Gold Partner

Charles Russell Speechlys

Gold Partner

Event Supporters


Media Partner

Press Association

Media Partner

Esports Insider

Media Partner


Media Partner

Want to be involved?

The Brand Conference will offer an unrivalled platform for organisations wanting to speak directly to global brands and international rights holders. 


SportsPro are the only media organisation that can offer genuine engagement with the industry’s leading figures 365 days a year – in print, digital and events.




Demonstrate your expertise and thought leadership via our Workshop and Case Study sessions


Get personally introduced to those exact individuals you want to do business with


Build your profile and brand in front of the wider SportsPro audience before and after the event



Bobby Hare
Partnerships Director
b[email protected]
+44(0)207 549 3250

2017 Venue

This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

Enter your email address below to receive the latest news and announcements from SportsPro, as well as a comprehensive guide to the last 24 hours in the industry via the Daily Deal e-bulletin. 

Subscribe Below To Keep Up To Date With SportsPro

2017 Event Updates