Brand Communication In An Era of Digital Disruption


28th September 2017

Welcome to The Brand Conference

The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement. 


Senior Executives

Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Networking Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities


Brand Communication In An Era of Digital Disruption


Key Exploration Areas Include: 


Behind the Rise of esports and What it Means for Brands

Digital Value: Creating, Measuring, and Protecting It

Return on Engagement – New ways to Measure the Value of Sponsorship

Building Platforms to Serve Brands and Fans

Making a Real Connection with the Digital Fan

Creating Authentic Content

Data & Analytics - Measuring the Success of Digital Activity 


and much more...

Building An Athlete's Brand - Case Study : Anthony Joshua
Leveraging Loyalty of Your Fans
How the NFL is Taking Brand Partnerships Global
View Complete
Agenda Here  

Confirmed Speakers Include:

  • Frank Arthofer

    Frank Arthofer

    Head of Digital and New Business

    Formula One

    David Bruce

    David Bruce

    Vice President, Brand at Major League Soccer


    Silvio Vigato

    Silvio Vigato

    Head of Brand and Co-Chief Revenue Officer


    Charlie McEwen

    Charlie McEwen

    Chief Operating Officer

    British & Irish Lions

    Laurence Joslin

    Laurence Joslin

    Brand Director, Product and Marketing, EMEA

    New Era

    Peter Willems

    Peter Willems

    Head of Marketing Activities & Sponsorship


  • Freddie Cunningham

    Freddie Cunningham

    Commercial Director

    Anthony Joshua Boxing

    Mark Waller

    Mark Waller

    Executive Vice President, International and Events

    National Football League

    David Molina

    David Molina

    Vice President, Consumer Marketing & Sponsorships


    Will Dean

    Will Dean

    MBE, CEO and Founder

    Tough Mudder

    James Williams

    James Williams

    Vice President, Olympic Assets and Experiential Marketing


    Kate Johnson

    Kate Johnson

    Vice President, Global Sponsorship Marketing


Previous Attendees Include:



Premier League












The AELTC (Championships)


British Olympic Association




leicester city fc


ONE Championship






Jaguar Land Rover


National Football League






Under Armour


Müller Group










Molson Coors Brewing Company


















BT Sport




Manchester United



  • ‘The Brand Conference brings everyone together in true sports fashion to discuss the latest trends. It's an opportunity not to be missed!' 

    Head of Global Alliance Marketing


  • ‘I found The Brand Conference extremely thought provoking in a number of areas. It’s been a great event to meet brands working within the sports industry. Highly recommend!'

    Head of Commercial

    World Rugby

  • 'The Brand Conference gave me the opportunity to share stories, challenges and solutions in a really effective and impactful way.'

    Vice President, International Marketing


  • 'There were lots of really relevant people to meet and network with. I really enjoyed myself.' 

    Senior Vice President, Marketing & Business Development


  • 'The Brand Conference has been a great showcase to where the industry is today. The high quality speakers, interactive structure and engaged audience has made it an event not to miss' 

    Commercial Director

    Team Sky

  • ‘It’s nice to come to an event where you’re seeing different people from the brand perspective and rights owners.’

    Strategic Director


  • “Overall, a well put together and well executed event.”

    Global Sponsorship & Partnership Manager


  • “SportsPro events are always professionally run, with stimulating presentations, informative, great networking and hugely enjoyable. Great use of my time!”


    British Olympic Association

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Gold Partner


Gold Partner

Charles Russell Speechlys

Gold Partner

Event Supporters


Media Partner

Press Association

Media Partner

Esports Insider

Media Partner


Media Partner

The UK Sponsorship Awards

Media Partner

Want to be involved?

The Brand Conference will offer an unrivalled platform for organisations wanting to speak directly to global brands and international rights holders. 


SportsPro are the only media organisation that can offer genuine engagement with the industry’s leading figures 365 days a year – in print, digital and events.




Demonstrate your expertise and thought leadership via our Workshop and Case Study sessions


Get personally introduced to those exact individuals you want to do business with


Build your profile and brand in front of the wider SportsPro audience before and after the event



Contact the team on

+44(0)207 549 3250 / [email protected]

2017 Venue

This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

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2017 Event Updates