Vice President, Global Sponsorship Marketing
Vice President, Olympic Assets and Experiential Marketing
Head of Global Sponsorships
Executive Vice President, International and Events
National Football League
Head of Brand and Co-Chief Revenue Officer
Chief Commercial Officer
Miami Dolphins & Hard Rock Stadium
Head of Sports Marketing EMEA
Beats by Dre
Anthony Joshua Boxing
Senior Vice President & Managing Director - EMEA
Vice President, Consumer Marketing & Sponsorships
UK & I Consumer PC Marketing Lead
OMEN by HP
Group Managing Director
Vice President, Brand at Major League Soccer
Chief Operating Officer
British & Irish Lions
Vice President, Business Development
Head of Partnerships
Lucozade Ribena Suntory
Director, Sales & Marketing
Head of Brand
Charles Russell Speechlys
VP, Sales, Europe
Chief Executive Officer
Director, Sponsorship & Partnerships
Pride in London
Senior Brand Manager - Sure Men & Dove Men
Head of Entertainment Marketing
Founder & CEO
Cirque du Soleil
Managing Director & Co-Founder
Business Director, Goal Studios
Business Director Partnerships
Director of Football Strategy, Goal Studios
Founder and CEO
Martin Anayi, CEO of PRO14 Rugby, joined the company in October 2015 having previously worked on Rugby World Cup and the FIA World Rallycross Championships during his time with WME-IMG. Most recently, Martin has played a critical role in the expansion of the Guinness PRO14 into South Africa, the increasing in centralised revenues and in delivering a commercial and operational strategy to ensure that that the Championship is at the forefront of innovation. Prior to joining PRO14 Rugby he spent eight years as Vice President and Managing Director of the FIA World Rallycross Championships. Martin began his career within the legal profession, joining IMG in 2008 from city law firm Pennington's. Martin played semi-professional rugby in the back row for various clubs throughout his career including London Irish, Leeds Tykes 2nd team and London Welsh.
Todd Kline enters his third season with the Miami Dolphins as senior vice president, chief commercial officer. In his role, Kline oversees all sponsorship revenue and activation for the Dolphins. Kline came to the Dolphins after serving as the senior vice president of partnership and media sales for AEG Global Partnerships. Prior to his time with AEG, Kline served as the senior corporate marketing manager for the NFL Players Association and an account director at GroupM ESP. He received his bachelor’s degree in business management from the University of Maryland and a master’s degree in marketing at Johns Hopkins University.
Simon is Founder and CEO of RightNow Digital, a technology provider creating sophisticated digital marketing platforms for brands and rights-holders. Simon is also a Special Partner at Vitruvian Partners, the leading late-stage technology investor in Europe where he runs a very successful Value Add programme for the portfolio company CTOs including JustEat and FarFetch. Previously Simon was Head of Systematic Trading Systems at Bluecrest Capital and CTO of Centaurus Capital, both hedge funds. Simon held senior IT positions at UBS, Merrill Lynch and Henderson Global Investors. Simon holds an MA in Mathematics & Computer Science from Cambridge University and an MSC in Computing from Imperial College.
A new generation media company where content and story-telling comes first.
CLICKON powers content and strategy for some of the world’s most forward thinking brands and agencies utilising a global team of talented in-house creatives and an infrastructure designed to deliver content at scale, efficiently.
We partner with brands to develop ‘always on’ content strategies - original bespoke content for every single day - allowing them to stay front of mind with their target audiences in extremely cluttered social environments.
Our expertise in content creation and distribution is facilitated by our network of publishing sites that provide unparalleled and unique first party insight. Our digital network provides a direct line to 20M sports fans across 24 global sports including one of the largest eSports communities online. CLICKON is challenging the way sports fans interact with digital media and how brands interact with consumers.
Since graduating from the University in Bath, Elie has spent the past 12 years working within the Sport Industry. Having spent time working agency side at Fast Track Agency with GlaxoSmithKline (Lucozade Sport) she moved brand side to work at QBE Insurance on their rugby portfolio, before moving to SKY to manage their cycling marketing. Elie joined LVMH Watch and Jewellery Group at the end of 2016, where she now assumes the role of Marketing Director for TAG Heuer. Her responsibilities include overseeing activations for the brand’s global sponsorships of the Premier League, Manchester United, Red Bull Racing, the London Marathon and the Rugby Sevens World Series in the UK. Away from the office, a keen sportswomen having played International hockey for over a decade and competing at two Commonwealth Games (Delhi, 2010 and Glasgow 2014) Elie currently plays National League for Hampstead and Westminster hockey club, she is also on the board of trustees for ‘Women in Sport’.
Corporate Brand Marketing and Sponsorship Guru who has been involved in profiling and emotionalizing the DHL brand globally since 2008.
A former Editor and Brand Director of FourFourTwo, Hugh now brings his eye for an engaging story to Perform Media’s in-house digital football agency, Goal Studios. Hugh is passionate about a fan-centric approach, and all work of the work that he leads with brands, agencies and rights holders is underpinned by fan insight.
After seven years in the music industry as an A&R man, I moved into Music Branding Strategy for Mary Portas at YellowDoor/Portas running the Clarks Originals Music strategy before moving to Partnerships at Mindshare UK five years ago. I revel in working in a varied role that sees me working on content-led, Partnership and Sponsorship solutions in channels that cover everything from Digital to Print campaigns as well as Radio, Social and Outdoor campaigns. I particularly enjoy having expertise in TV Sponsorships, Ident Production and creating Video Content Series. Over the past few years my work in Licensing and Activation relating to Talent/Entertainment IP has been increasingly prevalent in my role here at Mindshare. In the last five years I am proud to have worked across a client base as diverse as Unilever, Volvo, American Express, the Post Office and Homebase.
I am an experienced marketing professional with 7 years at Unilever in leading country plans and innovation development for global personal care brands. Since 2016 I have been managing the Sure Men and Dove Men brands, including full ownership of the sport marketing program which has seen Sure Men getting involved in Premier League football and GAA (Ireland) and Dove Men continuing its established presence in Rugby Unions. My key area of passion is the creation of integrated marketing campaign using non-traditional media models.
As part of Goal Studios, Perform Media’s in-house digital football agency, Andy helps global brands to engage football fans through authentic content-led campaigns. In most campaign brainstorms Andy combines a background in print and digital media, and an addiction to the Championship/Football Manager computer games with a love of watching funny fail clips on Instagram and a passion for cheesy puns. A Leicester City fan (from way before the 15/16 season miracle!), Andy’s favourite recent sports campaigns include adidas Tango League and Captain Morgan’s work with Wes and Eoin Morgan.
Lynsey is an experienced freelance Sports Broadcaster, Event Host and Voiceover. She has been a presenter and reporter for Sky Sports, ITN, BBC Sport and Premier League Productions. Having covered two World Cups, two Olympics and a European Championship, Lynsey has also presented a world Sailing series and Red Bull Crashed Ice 2017. She co-founded an all female football podcast called The Offside Rule (We Get It!) which was voted Best Football Podcast at the Football Blogging Awards 2015.
James Pearce spent nearly 20 years working as a national Sports Correspondent for the BBC. He was the BBC’s Olympics Correspondent for London 2012, leading the BBC News coverage of the event for more than a decade – all the way from the start of the bid in 2001. During his career he’s reported from 9 Olympic Games and 4 World Cups. In 2013 James went freelance and became a regular presenter of sports bulletins on the BBC News Channel. However, his main reason for going freelance was to set up a media training company, which helps athletes and executives improve their communications skills. He works with many of the UK’s most famous names in sport. He’s the official media trainer for the FA, working with all the England squads, and has a similar role with the British Olympic and Paralympic Associations as well as numerous other sports organisations.
Polly is a Marketing and Fundraising Director in the charity sector, and is also part of the Pride in London board. Pride in London is one of London’s top 3 day events, attracting over 1 million visitors on the day. Pride in London has driven sponsorship income by over 250% in the last 3 years, attracting premium brands like Barclays, Facebook, Starbucks, Amazon Prime, Tesco and InBev. Polly has appeared on and ran panels at sponsorship and fundraising conferences and spoken on national TV and radio. She is a LGBT+ and youth campaigner and listed within the Guardian Pride Power list as one of the top 100 influential LGBT leaders in the UK.
Alex Beckman is a media technology professional who lives in Silicon Valley. In 2014, Alex co-founded GameOn Technology, a chat bot network platform focused on building highly engaging fan experiences for companies like Sports Illustrated and Sky Sports. He was the founding CEO of EVNTLIVE, a video streaming platform that was acquired by Yahoo! in late 2013. Alex graduated from UC Berkeley where he studied film and then joined Terri Timely, a film production company based in Oakland, California with offices in LA, NYC, and Tokyo. From 2007-2009 Alex was the production manager and head of digital on set for commercials for brands including Toyota, Mercedes Benz, Wrigley's Gum, Orangina, McDonald's, ESPN, and Adidas.
Steve Ford joined Twitch in July 2015 as VP Sales, Europe. Steve came from Reuters where he headed up sales for the EMEA region and previous to that, ran multimedia teams for the Daily Telegraph. Steve has built successful teams from the ground up, including operational and programmatic departments. Focusing on creativity, innovation, and service, Steve has worked with major clients and agencies from around world to deliver groundbreaking integrated campaigns across multiple platforms.
Mike joined Umbel as Vice President of Business Development in June 2017 to provide leadership, insights and growth through his 20+ years in the sports and entertainment business. Previously, Mike was the Vice President of Brand and Marketing for Spurs Sports & Entertainment where he built marketing and data-driven infrastructure for all SS&E franchises. Prior to the Spurs, Mike spent five seasons as the Senior Vice President and Chief Marketing Officer for Columbus Crew SC of Major League Soccer where he led the resurgence of the club and its successful rebranding efforts. He holds a Bachelor’s of Arts Degree in Journalism/Public Relations from The Ohio State University.
Before joining ELEVEN SPORTS as Group Managing Director, Danny was CEO at Infostrada Sports Group, which he managed globally and prepared it for its sale. Prior to that, Danny served as Managing Director of Eurosport including Benelux, Czech Republic, Slovakia and Ukraine with further responsibilities across Denmark, UK and Ireland.
Simon is the Co-Founder of DixonBaxi, an independent Brand Agency. He believes in the power of creativity to change things for the better, to shape organisations and inspire people. He has over twenty-five years of international experience as a creative leader, eighteen of them at board level. Simon has opened creative studios in the North of England, London [Twice], New York and San Francisco. Working in both creative and business strategy he currently advises some of the world’s most interesting companies at a senior executive and board level. Through DixonBaxi, Simon has forged a reputation as one of the leading creative practitioners of Branding, Design and their roles across all platforms. His work for brands including Formula 1, Premier League, A+E Networks, Samsung, CNBC and Eurosport currently reach more than two billion people across Europe, Asia, South America, Africa and Australasia.
Jaclyn is a commercial lawyer who advises on a broad range of matters with a particular focus on IT and technology related agreements. Jaclyn also has considerable experience advising and representing a large cross-section of companies within the computer games industry ranging from start-up developers to large global publishers. She heads the firm’s computer games team. She provides advice on software development, licensing, publishing, hosting, support and maintenance agreements as well as general commercial agreements and associated issues including data protection, consumer and e-commerce legislation.
As NBA Senior Vice President & Managing Director in charge of EMEA, Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region.
Ben originally joined the NBA in March 1998, responsible for the Non-Apparel merchandising business. In 2003, he was named Department Head of Consumer products Group based in the then NBA Europe HQ in Paris. Since January 2008 Ben has been based in the NBA’s London office and has been the regional operational head since June 2011. He was named NBA Senior Vice President & Managing Director - Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014.
Mark Waller was named NFL Executive Vice President of International & Events in March of 2017, and is responsible for the NFL’s global growth agenda as well as the League’s portfolio of events, including the Super Bowl, Combine, Draft, Kickoff & Pro Bowl.
A British national, Mark has had an international business career that spans more than 25 years with global companies. He joined the NFL on February 1, 2006 and became Chief Marketing Officer in August of 2009. In that role, he oversaw the league’s marketing, as well as the NFL’s international activities.
He was responsible for developing the NFL’s long-term fan development and brand strategy, and served on the league’s Business Ventures senior management team.
With more than 20 years marketing experience, David Molina started his career in the Advertising Agency world, working for international firms. From there he started to become specialized in marketing for financial services organizations, working in different roles at American Express, local Visa card issuers in Spain and international banks. Since joining Mastercard +9 years ago, David Molina has taken different positions. After leading marketing in different European countries and at Regional level, in 2014 he became Head of Sponsorships for Europe. In March this year David became Vice President of Consumer Marketing & Sponsorships: he is now responsible for brand, advertising, media, social and all Mastercard assets and platforms where Sponsorships play a critical role. David has a degree in Advertising & Public Relations and master’s degrees in professional marketing and corporate communications.
Shane has extensive knowledge of the industry having worked in the sector for over thirteen years. Appointed last year as Head of Brand at BetVictor, he is responsible for the successful strategic long-term development of the brand. Aligning the commercial objectives of the company, Shane oversees; advertising, Public Relations, sponsorship as well as brand. He defines the best ways to visually represent the brand’s identity while delivering global brand engagement across all marketing platforms. Prior to joining BetVictor, Shane spent nine years at Paddy Power where he worked his way up to the position of Creative Director.
Alex Wilde leads Sports Marketing for Beats by Dre in EMEA - Europe. Middle East & Africa. He has been with Beats since 2011, the second employee ever in Europe. Alex works closely with the global teams at Beats to ensure meaningful and success campaigns across their broad range of signed ambassadors including Anthony Joshua. He also spends a lot of his time finding the next people in line to join the Beats roster - the stars of tomorrow. Before Beats, Alex has worked on a wide variety of clients at various agencies including Heineken, Mercedes-Benz & Lenovo sponsorship of Beijing Olympics.
I head up Anthony Joshua’s management company running all of his out of ring activities, overseeing everything from social media to PR and heading up all his commercial partners and sponsorships.
We have a number of companies under the AJ brand and alongside AJ I help oversee these companies. One being 258 Management where we are developing a young stable of talented boxers who we believe have the ingredients to transcend out of the sport and follow in the footsteps of AJ and the blue print we have created.
Day to day role is managing Anthony and his career.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
I founded Gamma Labs as a Sports Nutrition company in 2004, focused on providing professional athletes with all-natural performance enhancing supplements. Through product evolution and shifting markets, Gamma Labs has turned into a lifestyle brand cantered around its energy drink, G FUEL. Today Gamma Labs is an e-commerce company with strong roots in eSports and influencer marketing. We create unique digital content daily, and disseminate it across our social media channels. We currently ship over 70,000 packages Direct to Consumer each month, to over 100 countries.
Consumer Marketing lead for HPUK. Love tech and anything to do with tech. Currently building the Omen by HP brand in the UK with a focus on supporting the eSports industry.
Carsten Cramer, previously Vice-President „Marketing & Sales“ with the international sports rights marketing company Sportfive in Hamburg, has been working as the director for Borussia Dortmund with special responsibilities for the business sectors Sales, Marketing and Business Development since October 2010 – to open up new avenues of business. In addition he is the MD of BVB-Merchandising GmbH, the BVB subsidiary „Sports and Bytes“ and he is also on the board of the „leuchte auf“ foundation. Cramer had previously already worked for BVB from 2002 to 2007. Back then he was the team leader of the sports rights marketing company „Sportfive“.
Cramer, born on the 23.December 1968 in Münster, took over the role as MD and Marketing Manager at Preuβen Münster after studying law. He switched over tothe sports rights marketing company „Ufa“ (known as „Sportfive“ today) first of all as the team leader at Hamburger SV, and then from 2002 to 2007 with BVB. In the three years to follow he was responsible for the Marketing and Sales for Sportfive throughout Germany.
The father of four children takes on his role „at this very special club“ with all his heart and with passion: „I am very happy and proud to be able to work for such a strong club. And somehow I have the feeling that I have arrived where I always wanted to get to.“
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
Kate Johnson is Vice President and Head of Global Sponsorship Marketing at Visa, In her role, she oversees the global portfolio of sponsorship for Visa, including the company's 30-year partnership with the IOC, FIFA and the NFL. Sponsorships has been a key pillar of Visa's marketing strategy for many years. Through these properties and platforms, Visa has been able to offer unique value to clients, while building a stronger brand and driving business growth globally. Vias's sponsorship portfolio includes properties from around the world that are procured for a variety of purposes including but not limited to: Brand Building, Client Pass-Through/ General Activation, Client Co-Sponsorships, and Consumer Product Benefits, allowing Visa to tell a story that the business, brand and consumer can connect with in meaningful ways.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
Richard Gillis left a perfectly good job to become a journalist, getting his first break working on Channel 4's cricket coverage, where he made up viewers' questions for Richie Benaud to answer live at lunchtime. This began an award-winning career writing for the Wall Street Journal, The Observer, The Irish Times and the Financial Times among many others.Formerly Editor of SportBusiness International, he once wrote a 100-page report on the future of sports marketing that didn't include reference to the internet.
Richard launched the Unofficial Partner blog as an alternative guide to the sportsbusiness and it's now a consultancy working with agencies, sponsors and sports rights holders in the area of storytelling, editorial content and strategic communications.
He has recently become a regular SportsPro contributor and his first book, The Captain Myth:The Ryder Cup and Sport's Great Leadership Delusion, is out now, published by Bloomsbury.
As Vice President of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada. In this role, Bruce leads all positioning work for the League and its big events, as well as campaign development and marketing execution. He is actively involved in developing new branded platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. Bruce led the recent rebranding of the League, which was launched at the beginning of the 2015 season.