Vice President, Global Sponsorship Marketing
Vice President, Olympic Assets and Experiential Marketing
Anthony Joshua Boxing
Executive Vice President, International and Events
National Football League
MBE, CEO and Founder
Head of Brand and Co-Chief Revenue Officer
Head of Sports Marketing EMEA
Beats by Dre
Senior Vice President & Managing Director - EMEA
Vice President, Consumer Marketing & Sponsorships
UK & I Consumer PC Marketing Lead
OMEN by HP
Head of Digital and New Business
Group Managing Director
Vice President, Brand at Major League Soccer
Chief Operating Officer
British & Irish Lions
Head of Marketing Activities & Sponsorship
Vice President, Business Development
Brand Director, Product and Marketing, EMEA
Head of Partnerships
Lucozade Ribena Suntory
Director, Sales & Marketing
We Are Disrupt
Head of Brand
VP, Sales, Europe
Chief Executive Officer
Director, Sponsorship & Partnerships
Pride in London
Charles Russell Speechlys
Head of Entertainment Marketing
Founder & CEO
Managing Director & Co-Founder
James Pearce spent nearly 20 years working as a national Sports Correspondent for the BBC. He was the BBC’s Olympics Correspondent for London 2012, leading the BBC News coverage of the event for more than a decade – all the way from the start of the bid in 2001. During his career he’s reported from 9 Olympic Games and 4 World Cups. In 2013 James went freelance and became a regular presenter of sports bulletins on the BBC News Channel. However, his main reason for going freelance was to set up a media training company, which helps athletes and executives improve their communications skills. He works with many of the UK’s most famous names in sport. He’s the official media trainer for the FA, working with all the England squads, and has a similar role with the British Olympic and Paralympic Associations as well as numerous other sports organisations.
Polly is a Marketing and Fundraising Director in the charity sector, and is also part of the Pride in London board. Pride in London is one of London’s top 3 day events, attracting over 1 million visitors on the day. Pride in London has driven sponsorship income by over 250% in the last 3 years, attracting premium brands like Barclays, Facebook, Starbucks, Amazon Prime, Tesco and InBev. Polly has appeared on and ran panels at sponsorship and fundraising conferences and spoken on national TV and radio. She is a LGBT+ and youth campaigner and listed within the Guardian Pride Power list as one of the top 100 influential LGBT leaders in the UK.
Alex Beckman is a media technology entrepreneur, filmmaker, and artist who lives in Atherton, California. In 2014, he founded GameOn Technology, a leading chat based over the top content distribution company, partnering with the largest names in sports and media. Prior, he was the founding CEO of EVNTLIVE, a video streaming platform that was acquired by Yahoo! in late 2013. Alex graduated from UC Berkeley where he studied film and then joined Terri Timely, a film production company based in Oakland, California with offices in LA, NYC, and Tokyo. From 2007-2009 Alex was the production manager and head of digital on set for commercials for brands including Toyota, Mercedes Benz, Wrigley's Gum, Orangina, McDonald's, ESPN, and Adidas. In 2009, Terri Timely wrote, directed, and edited Synesthesia, an experimental short film that received critical acclaim culminating in a short list award by the 2010 Guggenheim / YouTube Play Awards.
Steve Ford joined Twitch in July 2015 as VP Sales, Europe. Steve came from Reuters where he headed up sales for the EMEA region and previous to that, ran multimedia teams for the Daily Telegraph. Steve has built successful teams from the ground up, including operational and programmatic departments. Focusing on creativity, innovation, and service, Steve has worked with major clients and agencies from around world to deliver groundbreaking integrated campaigns across multiple platforms.
Mike joined Umbel as Vice President of Business Development in June 2017 to provide leadership, insights and growth through his 20+ years in the sports and entertainment business. Previously, Mike was the Vice President of Brand and Marketing for Spurs Sports & Entertainment where he built marketing and data-driven infrastructure for all SS&E franchises. Prior to the Spurs, Mike spent five seasons as the Senior Vice President and Chief Marketing Officer for Columbus Crew SC of Major League Soccer where he led the resurgence of the club and its successful rebranding efforts. He holds a Bachelor’s of Arts Degree in Journalism/Public Relations from The Ohio State University.
Emma is Managing Director of We Are Disrupt, an agency specialising in women’s sport. Before setting up the agency, Emma was Head of Women’s Sport and Lifestyle for global sports marketing agency CSM Sport and Entertainment. Over the years, Emma has worked with, among others, Disney, Unilever, Sainsbury’s, adidas, Virgin Active, Youth Sport Trust, The FA and the RFU. She is also Co-Founder of award winning women’s sport and fitness blog, Lunges and Lycra. She is an Ambassador for Girls Active, a Youth Sport Trust initiative, funded by Sport England, in partnership with This Girl Can and Women in Sport. She has also recently been selected by Sports Industry Next Gen as a future industry leader.
Before joining ELEVEN SPORTS as Group Managing Director, Danny was CEO at Infostrada Sports Group, which he managed globally and prepared it for its sale. Prior to that, Danny served as Managing Director of Eurosport including Benelux, Czech Republic, Slovakia and Ukraine with further responsibilities across Denmark, UK and Ireland.
Simon is the Co-Founder of DixonBaxi, an independent Brand Agency. He believes in the power of creativity to change things for the better, to shape organisations and inspire people. He has over twenty-five years of international experience as a creative leader, eighteen of them at board level. Simon has opened creative studios in the North of England, London [Twice], New York and San Francisco. Working in both creative and business strategy he currently advises some of the world’s most interesting companies at a senior executive and board level. Through DixonBaxi, Simon has forged a reputation as one of the leading creative practitioners of Branding, Design and their roles across all platforms. His work for brands including Formula 1, Premier League, A+E Networks, Samsung, CNBC and Eurosport currently reach more than two billion people across Europe, Asia, South America, Africa and Australasia.
Frank Artofer joined Formula 1 after spending more than a decade in leadership roles in sport, media and technology. Most recently, Arthofer was a Principal in Boston Consulting Group’s (BCG) Media and Technology practice, working with large multinational companies in the US, Europe and Asia Pacific. In this role, Arthofer is credited with driving top-line growth, launching new businesses and digital transformation across an array of partners – including broadcast TV station owners, large TV and film studios, digital video platforms, and regional and global Pay-TV companies. He leads Formula 1’s digital strategy, a crucial element of the new management team’s ambition to increase engagement with fans globally. He is also responsible for growing digital revenues through owned and operated products and strategic partnerships.
Charles Russell Speechlys sports practice is a top ranked who have been at the forefront of providing legal advice to the sports sector for over 100 years. We have acted in many of the leading cases that have helped to shape what is now known as ‘sports law’ and are go-to advisers for governing bodies, major clubs, elite athletes, brands and agencies. Our experience spans the full spectrum of sports, including football, rugby, horse racing, Formula 1, cricket, e-sports, boxing, tennis, greyhound racing, athletics, cycling and many more. We also advise leading brands on a variety of commercial, IP, advertising, marketing and sponsorship issues across a range of sectors including Retail and TMT.
As NBA Senior Vice President & Managing Director in charge of EMEA, Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region.
Ben originally joined the NBA in March 1998, responsible for the Non-Apparel merchandising business. In 2003, he was named Department Head of Consumer products Group based in the then NBA Europe HQ in Paris. Since January 2008 Ben has been based in the NBA’s London office and has been the regional operational head since June 2011. He was named NBA Senior Vice President & Managing Director - Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014.
Mark Waller was named NFL Executive Vice President of International & Events in March of 2017, and is responsible for the NFL’s global growth agenda as well as the League’s portfolio of events, including the Super Bowl, Combine, Draft, Kickoff & Pro Bowl.
A British national, Mark has had an international business career that spans more than 25 years with global companies. He joined the NFL on February 1, 2006 and became Chief Marketing Officer in August of 2009. In that role, he oversaw the league’s marketing, as well as the NFL’s international activities.
He was responsible for developing the NFL’s long-term fan development and brand strategy, and served on the league’s Business Ventures senior management team.
With more than 20 years marketing experience, David Molina started his career in the Advertising Agency world, working for international firms. From there he started to become specialized in marketing for financial services organizations, working in different roles at American Express, local Visa card issuers in Spain and international banks. Since joining Mastercard +9 years ago, David Molina has taken different positions. After leading marketing in different European countries and at Regional level, in 2014 he became Head of Sponsorships for Europe. In March this year David became Vice President of Consumer Marketing & Sponsorships: he is now responsible for brand, advertising, media, social and all Mastercard assets and platforms where Sponsorships play a critical role. David has a degree in Advertising & Public Relations and master’s degrees in professional marketing and corporate communications.
Shane has extensive knowledge of the industry having worked in the sector for over thirteen years. Appointed last year as Head of Brand at BetVictor, he is responsible for the successful strategic long-term development of the brand. Aligning the commercial objectives of the company, Shane oversees; advertising, Public Relations, sponsorship as well as brand. He defines the best ways to visually represent the brand’s identity while delivering global brand engagement across all marketing platforms. Prior to joining BetVictor, Shane spent nine years at Paddy Power where he worked his way up to the position of Creative Director.
Alex Wilde leads Sports Marketing for Beats by Dre in EMEA - Europe. Middle East & Africa. He has been with Beats since 2011, the second employee ever in Europe. Alex works closely with the global teams at Beats to ensure meaningful and success campaigns across their broad range of signed ambassadors including Anthony Joshua. He also spends a lot of his time finding the next people in line to join the Beats roster - the stars of tomorrow. Before Beats, Alex has worked on a wide variety of clients at various agencies including Heineken, Mercedes-Benz & Lenovo sponsorship of Beijing Olympics.
I head up Anthony Joshua’s management company running all of his out of ring activities, overseeing everything from social media to PR and heading up all his commercial partners and sponsorships.
We have a number of companies under the AJ brand and alongside AJ I help oversee these companies. One being 258 Management where we are developing a young stable of talented boxers who we believe have the ingredients to transcend out of the sport and follow in the footsteps of AJ and the blue print we have created.
Day to day role is managing Anthony and his career.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
I founded Gamma Labs as a Sports Nutrition company in 2004, focused on providing professional athletes with all-natural performance enhancing supplements. Through product evolution and shifting markets, Gamma Labs has turned into a lifestyle brand cantered around its energy drink, G FUEL. Today Gamma Labs is an e-commerce company with strong roots in eSports and influencer marketing. We create unique digital content daily, and disseminate it across our social media channels. We currently ship over 70,000 packages Direct to Consumer each month, to over 100 countries.
Consumer Marketing lead for HPUK. Love tech and anything to do with tech. Currently building the Omen by HP brand in the UK with a focus on supporting the eSports industry.
Carsten Cramer, previously Vice-President „Marketing & Sales“ with the international sports rights marketing company Sportfive in Hamburg, has been working as the director for Borussia Dortmund with special responsibilities for the business sectors Sales, Marketing and Business Development since October 2010 – to open up new avenues of business. In addition he is the MD of BVB-Merchandising GmbH, the BVB subsidiary „Sports and Bytes“ and he is also on the board of the „leuchte auf“ foundation. Cramer had previously already worked for BVB from 2002 to 2007. Back then he was the team leader of the sports rights marketing company „Sportfive“.
Cramer, born on the 23.December 1968 in Münster, took over the role as MD and Marketing Manager at Preuβen Münster after studying law. He switched over tothe sports rights marketing company „Ufa“ (known as „Sportfive“ today) first of all as the team leader at Hamburger SV, and then from 2002 to 2007 with BVB. In the three years to follow he was responsible for the Marketing and Sales for Sportfive throughout Germany.
The father of four children takes on his role „at this very special club“ with all his heart and with passion: „I am very happy and proud to be able to work for such a strong club. And somehow I have the feeling that I have arrived where I always wanted to get to.“
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
Peter Willems joined UEFA, the governing body of football in Europe, in June 2005 as head of marketing in the marketing division. In this position, he is in charge of the marketing strategies for UEFA and its competitions; this includes the promotional plans (e.g. #we play strong, the marketing plan for women’s football in Europe). He is in charge of the marketing support provided to UEFA’s 55 member national associations, as well as UEFA’s CRM data activities.
Prior to UEFA, Peter spent 6 years (1999-2005) with Octagon at the MasterCard Europe office in Waterloo (Belgium). He was in charge of the MasterCard client and their involvement in and activation of International football, including sponsorship of the FIFA World Cup, UEFA European Championship and UEFA Champions League.
Before a short intermezzo at Deloitte & Touche as consultant in the sports department in Belgium, Peter was active at Reebok between 1997 and 1999 as sports marketing manager for the Belgian market.
Peter holds a degree as Commercial Engineer from the University of Louvain (Belgium).
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
Laurence has a wealth of knowledge in developing sports lifestyle brands and brings with him over 20 years’ experience in brand management and consumer marketing.
Laurence joined New Era in 2013 as Brand Director for both the product and marketing departments of New Era’s European, Middle East and African operations. As the lead for all strategic brand activities efforts in the region, Laurence has recently overseen successful and high profile deals with Manchester United, McLaren-Honda and the Tour de France amongst others. He has also driven the brands cultural connection, through a music and lifestyle connection strategy.
Prior to joining New Era, Laurence spent 10 years within Nike’s European Headquarters, heading up the brand's Action Sports and Running divisions before as well as serving as the Marketing Director for Nike Retail. And GM for Football. Previous roles at Salomon and Berghaus, also contributed to Laurence’s leadership and strategic brand management skills.
Kate Johnson is Vice President and Head of Global Sponsorship Marketing at Visa, In her role, she oversees the global portfolio of sponsorship for Visa, including the company's 30-year partnership with the IOC, FIFA and the NFL. Sponsorships has been a key pillar of Visa's marketing strategy for many years. Through these properties and platforms, Visa has been able to offer unique value to clients, while building a stronger brand and driving business growth globally. Vias's sponsorship portfolio includes properties from around the world that are procured for a variety of purposes including but not limited to: Brand Building, Client Pass-Through/ General Activation, Client Co-Sponsorships, and Consumer Product Benefits, allowing Visa to tell a story that the business, brand and consumer can connect with in meaningful ways.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
Richard Gillis left a perfectly good job to become a journalist, getting his first break working on Channel 4's cricket coverage, where he made up viewers' questions for Richie Benaud to answer live at lunchtime. This began an award-winning career writing for the Wall Street Journal, The Observer, The Irish Times and the Financial Times among many others.Formerly Editor of SportBusiness International, he once wrote a 100-page report on the future of sports marketing that didn't include reference to the internet.
Richard launched the Unofficial Partner blog as an alternative guide to the sportsbusiness and it's now a consultancy working with agencies, sponsors and sports rights holders in the area of storytelling, editorial content and strategic communications.
He has recently become a regular SportsPro contributor and his first book, The Captain Myth:The Ryder Cup and Sport's Great Leadership Delusion, is out now, published by Bloomsbury.
As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada, leading all campaign and creative development, as well as messaging and marketing outreach. He is actively involved in creating innovative marketing platforms and initiatives that enable MLS to grow the appeal of the brand.
Bruce led the recent rebranding of the League, which was unveiled in September 2014 and rolls out fully in 2015.
Before MLS, Bruce spent six years at Wolff Olins, a global branding firm, working across their three global headquarters in London, Dubai and New York. He worked as a consultant on the creation of the London 2012 Olympic brand and led multiple projects in the Middle East for the governments of Abu Dhabi and Oman.
Bruce moved back to the United States in 2010 to complete his MBA at the Warsaw Sports Marketing Center at the University of Oregon. During his time there, he consulted with a number of sports organizations from Umbro to General Sports and Entertainment.
A native of Sunderland, England, Bruce currently lives in New York.