15 SEPTEMBER, 2016

LORD'S CRICKET GROUND

Welcome to The Brand Conference


The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.

Watch the highlights from TBC 2015:

250

Attendees

Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above

30

Influential speakers

Insider knowledge and know-how from leading international experts.

5

Valuable Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities

Programme


8:00

Registration: Workshop Guests Arrival

8:30 - 10:30

Welcome: Technical Workshops & Seminars

   Branding: Creating the Brand Experience

 
 
8:40  Seminar One: Experiences are what customers pay for. How does the brand reflect this and capture their imagination?
 
Nick Rusling, CEO; Human Race
 
 
9:00  Seminar Two: It’s Not Ours, It’s Theirs: Delivering The People’s Open
 
Malcolm Booth, Marketing & Communications Director; R&A
 
 
9:20  Seminar Three: The Next Fuel: How Sports Data can Power Fan Engagement. 
 
D/UNIT

   Social: Making a Real Connection with Social Media

 
 
8:40  Seminar One: Engaging with sports fans on social media
 
Vincent Pereira, Managing Director - Operations and Product, SoLive
 
Florent Marty, Managing Director - Global Sales and Marketing, SoLive
 
 
9:00  Seminar Two: Context is 'God': What would Zlatan do?
 
Marcello Fabiano, Head of Sport, Social Chain
 
 
9:20  Seminar Three: The Consumer of Tomorrow
 
Nielsen

   Platforms: Building Platforms to Serve Brands

 
 
8:40  Seminar One: Content, Context, Connect a platform for fans
 
Carlo de Marchis, Chief Product Officer, deltatre
 
 
9:00  Seminar Two: Orange excellence is no coincidence
 
Geoff Coyle, Managing Partner, tbwa/united
 
Thomas Van Schaik, Chief Commercial Officer, Dutch Olympic Commitee and Dutch Sports
 
 
9:20  Seminar Three: Balancing tradition and innovation: keeping Wimbledon relevant in a rapidly-evolving age
 
Alexandra Willis, Head of Communications, Content & Digital; AELTC

9:40

Guests Move to Round Tables

10:00

Round Table Session with Morning Tea

10:30

Registration: Main Conference Guests Arrival Teas & Coffees

11:00

Welcome: Main Conference Starts

11:10

From challenger brand to champion

Representatives of challenger brands talk about how they set off in pursuit of the leaders in their space, and changed the game in the process

11:40

Beyond millennials: past the label, to the fan

'Millennials', 'centennials', 'digital native' - there is a tendency to generalise the next generation of fan. How do you address interests at a more personal level?

12:10

Eurosport: a new star

The takeover of Eurosport by Discovery Communications has fundamentally changed the prospects for the pan-European broadcaster, bringing it into an entirely different market. It has developed a fresh identity to reflect its new status.

12:30

Lunch

14:20

The rise of the influencers

The athlete endorsement is a decades-old staple of brand marketing but in the digital realm, 'influencers' can reach audiences in new and effective ways.

14:45

The Athlete Brand

Creating an authentic commercial image for an athlete that works for the individual and for the brands takes care and cooperation.

15:10

Coffee Break

15:35

Premier League: another new ball game

The Premier League lays out the details of its recent rebrand and commercial revamp, which have taken an established property into a new era and created fresh opportunities for partnerships.

15:50

Staking out your space - making a statement with sponsorship

Brands paired with leading properties discuss how to create a distinctive voice and stand out from the opposition through partnerships in sport.

16:15

Competitions and new brands

The fixtures and the regulations are one thing, but how do you create a brand that lets fans know what to expect from your event?

16:40

Closing & Networking Drinks

Speakers


  • Nick Rusling

    Nick Rusling

    CEO

    Human Race Ltd

    Nick is CEO of Human Race, the UK’s largest mass participation sports event business.  He has...

    Vincent Gaillard

    Vincent Gaillard

    CEO

    EPCR

    Vincent’s career spans over 22+ years steering international, cross-functional teams and strategies...

    Malcolm Booth

    Malcolm Booth

    Marketing & Communications Director

    The R&A

    Malcolm is responsible for Marketing and Communications Strategy for The Open Championship, golf's...

  • Alexandra Willis

    Alexandra Willis

    Head of Communications, Content & Digital

    The AELTC (Championships) Limited

    Alexandra is Head of Communications, Digital and Content for the All England Lawn Tennis Club, and...

    Jaimie Fuller

    Jaimie Fuller

    Chairman

    Skins

    Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports...

    Florent Marty

    Florent Marty

    Managing Director - Global Sales and Marketing

    SoLive

    Florent Marty enjoys 18 years experience in the sports industry:

     

    Over 11 years spent with the...

  • Vincent Pereira

    Vincent Pereira

    Managing Director - Operations & Product

    SoLive

    Vincent is a sports freak, passionate about almost all sports even curling! 

     

    Former Social...

    Jim Shearer

    Jim Shearer

    Carling Brand Director

    Molson Coors Brewing Company

    Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation...

    Matt Stevenson

    Matt Stevenson

    Head of Sport Sponsorship

    EE

    Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and...

  • Shaun Simmonds

    Shaun Simmonds

    Sponsorship Manager

    Marathonbet

    In his five years at Marathonbet, Shaun has overseen commercial partnerships with ten football...

    Jim Daigle

    Jim Daigle

    President

    Sports Systems

    Jim led Sports Systems’ successful transition from the world’s largest sports news content provider...

    Vivienne Brown

    Vivienne Brown

    Operations Director

    Infrared

    Vivienne is the Operations Director for Infrared Europe where she manages the marketing experiences...

  • Melissa Brown

    Melissa Brown

    VP of Commercial Partnerships, UK

    NFL International

    Melissa is a senior sales and marketing executive with more than 16 years’ experience in the...

    Richard Ayers

    Richard Ayers

    Chief Digital Strategist

    Tottenham Hotspur FC

    Tottenham Hotspur has an exciting few years ahead with a new stadium, a partnership with the NFL...

    Michael Inpong

    Michael Inpong

    Chief Marketing Officer

    Müller Group

    Michael started his career at Procter & Gamble where he worked on their hugely successful range of...

  • Marcello Fabiano

    Marcello Fabiano

    Head of Sport

    Social Chain

    Marcello has spent the last 10 years working with and consulting for all types of technology and...

    Victor Cui

    Victor Cui

    CEO

    ONE Championship

    Mr. Victor Cui is the CEO of ONE Championship, Asia’s largest sports media property and the world’s...

    Olivier Genoud

    Olivier Genoud

    Marketing and Business Development Director, Europe

    Under Armour

    Olivier Genoud is a business marketer passionate about iconic brands, experienced in consulting,...

  • Adam Harris

    Adam Harris

    Director of Custom Solutions, Europe

    Twitch

    Adam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content...

    Antonio Ruiz

    Antonio Ruiz

    Vice President of Marketing and Franchise Management

    Eurosport

    Antonio Ruiz moved over from the Southern European arm of Discovery Networks International to...

Past Attendees


Innovision
Stoke Park
Euro Data TV Worldwide
Yamaha
WRC
IAAF Athletics
British Eurosport
UIPM
bskyb
IWC
deltatre
havas
Seven League
fast track
captial one
mp and silva
sporting lisbon
thomas eggar
twitter
swansea afc
leicester city fc
QPR
Formula-E
Lotus F1 Team
World Squash Federation
Mexico Tourism Board
RFL
UCFB
Worcester Warriors
Brooklyn Nets and Barclays Center
Jaguar Land Rover
Chip Ganassi
Leicester City Football Club
PGA European Tour
Wasserman
Ball Street
Mercedes AMG F1
Wasps
World Match Racing Tour
Brighton & Hove Albion Football Club
Kent County Cricket Club
Standard Life Investments
twentytwenty
Virgin
qbe
Fulham FC
Brooklyn Nets
Avaya
Atletico Madrid

Register Interest


Ready to purchase tickets? Click here

Interested in* :

 

Partners


Omnigon

Gold Partner

Futures Sport + Entertainment

Gold Partner

Vital Proteins

Gold Partner

Event Supporters


SoLive

Technical Workshop

Human Race Ltd

Technical Workshop

The Open

Technical Workshop

Wimbledon

Technical Workshop

Social Chain

Technical Workshop

deltatre

Technical Workshop

GlobalSportsJobs

Media Partner

Press Association

Media Partner

Sporto

Media Partner

Interested In Partnering?


Venue


This year, the Brand Conference will head back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

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