Welcome to The Brand Conference

The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.

Watch the highlights from TBC 2015:



Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities

2016 Programme


Registration: Workshop Guests Arrival   

8:30 - 10:30

Welcome: Technical Workshops & Seminars   

   Branding: Creating the Brand Experience   

8:40  Seminar One: Experiences are what customers pay for. How does the brand reflect this and capture their imagination?
Nick Rusling, CEO; Human Race

9:00  Seminar Two: It’s Not Ours, It’s Theirs: Delivering The People’s Open
Malcolm Booth, Marketing & Communications Director; R&A
9:20  Seminar Three: The Next Fuel: How Sports Data can Power Fan Engagement. 
Philipp Solf, Creative Director; D/UNIT

   Social: Making a Real Connection with the digital fan   

8:40  Seminar One: The Consumer of Tomorrow
Spencer Nolan, Head of Consulting, Nielsen Sports UK

9:00  Seminar Two: Context is 'God': What would Zlatan do?
Marcello Fabiano, Head of Sport, Social Chain

9:20  Seminar Three: Engaging with sports fans on social media
Vincent Pereira, Managing Director - Operations and Product, SoLive
Florent Marty, Managing Director - Global Sales and Marketing, SoLive

   Platforms: Building Platforms to Serve Brands and fans   

8:40  Seminar One: Balancing tradition and innovation: keeping Wimbledon relevant in a rapidly-evolving age
Alexandra Willis, Head of Communications, Content & Digital; AELTC

9:00  Seminar Two: Orange excellence is no coincidence
Geoff Coyle, Managing Partner, TBWA\united
Thomas Van Schaik, Chief Commercial Officer, Dutch Olympic Commitee and Dutch Sports

9:20  Seminar Three: Content, Context, Connect a platform for fans
Carlo de Marchis, Chief Product Officer, deltatre


Guests Move to Round Tables   


Round Table Session with Morning Tea   


Registration: Main Conference Guests Arrival Teas & Coffees   


Welcome: Main Conference Starts   


Skins unplugged

Jaimie Fuller, Chairman, Skins



From challenger brand to champion

Shaun Simmonds, Sponsorship Manager, Marathonbet

Olivier Genoud, Marketing and Business Development Director, Europe, Under Amour



Beyond millennials: past the label, to the fan

Jon Ford, Head of Digital Content, Tottenham Hotspur

Adam Harris, Director of Custom Solutions, Europe, Twitch

James Kirkham, Chief Strategy Officer, Bigballs Media/Copa 90



Eurosport: a new star

Antonio Ruiz, ​Vice President of Marketing and Franchise Management, Eurosport




The Athlete Campaign

Henry Chappell, CEO, Pitch

Stephen Mault, Head of UK/Ire Marketing, Paddy Power Betfair

Misha Sher, Head of Sport & Entertainment EMEA, Mediacom



The Futures of Man United

Steve Adamson, Vice President, Head of UK, Futures Sport and Entertainment

Tom Hill, Head of Partnerships and Operations, Manchester United



Coffee Break   


Premier League: another new ball game


Craig Edmondson, Head of Marketing, Premier League


Staking out your space - making a statement with sponsorship

Matt Stevenson, ​Head of Sport Sponsorship, EE

Michael Inpong, Chief Marketing Officer, Müller

Rupert Thacker, Head of Sponsorship, Ladbrokes



Competitions and new brands

Vincent Gaillard, CEO, ​EPCR, European Professional Club Rugby

Melissa Brown, VP of Commercial Partnerships, UK, NFL

Victor Cui, CEO, ONE Championship

Mark Rowan, Communications Director, EFL



Closing & Networking Drinks   

2016 Speakers

  • Nick Rusling

    Nick Rusling


    Human Race Ltd

    Nick is CEO of Human Race, the UK’s largest mass participation sports event business.  He has...

    Vincent Gaillard

    Vincent Gaillard



    Vincent’s career spans over 22+ years steering international, cross-functional teams and strategies...

    Malcolm Booth

    Malcolm Booth

    Marketing & Communications Director

    The R&A

    Malcolm is responsible for Marketing and Communications Strategy for The Open Championship, golf's...

  • Alexandra Willis

    Alexandra Willis

    Head of Communications, Content & Digital

    The AELTC (Championships) Limited

    Alexandra is Head of Communications, Digital and Content for the All England Lawn Tennis Club, and...

    Jaimie Fuller

    Jaimie Fuller



    Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports...

    Florent Marty

    Florent Marty

    Managing Director - Global Sales and Marketing


    Florent Marty enjoys 18 years experience in the sports industry:


    Over 11 years spent with the...

  • Vincent Pereira

    Vincent Pereira

    Managing Director - Operations & Product


    Vincent is a sports freak, passionate about almost all sports even curling! 


    Former Social...

    Jim Shearer

    Jim Shearer

    Carling Brand Director

    Molson Coors Brewing Company

    Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation...

    Matt Stevenson

    Matt Stevenson

    Head of Sport Sponsorship


    Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and...

  • Shaun Simmonds

    Shaun Simmonds

    Sponsorship Manager


    In his five years at Marathonbet, Shaun has overseen commercial partnerships with ten football...

    Jim Daigle

    Jim Daigle


    Sports Systems

    Jim led Sports Systems’ successful transition from the world’s largest sports news content provider...

    Vivienne Brown

    Vivienne Brown

    Operations Director


    Vivienne is the Operations Director for Infrared Europe where she manages the marketing experiences...

  • Melissa Brown

    Melissa Brown

    VP of Commercial Partnerships, UK

    NFL International

    Melissa is a senior sales and marketing executive with more than 16 years’ experience in the...

    Jon Ford

    Jon Ford

    Head of Digital Content

    Tottenham Hotspur FC

    Jon is a Consultant for sports digital consultancy Seven League, currently embedded as Head of...

    Michael Inpong

    Michael Inpong

    Chief Marketing Officer

    Müller Group

    Michael started his career at Procter & Gamble where he worked on their hugely successful range of...

  • Marcello Fabiano

    Marcello Fabiano

    Head of Sport

    Social Chain

    Marcello has spent the last 10 years working with and consulting for all types of technology and...

    Victor Cui

    Victor Cui


    ONE Championship

    Mr. Victor Cui is the CEO of ONE Championship, Asia’s largest sports media property and the world’s...

    Olivier Genoud

    Olivier Genoud

    Marketing and Business Development Director, Europe

    Under Armour

    Olivier Genoud is a business marketer passionate about iconic brands, experienced in consulting,...

  • Adam Harris

    Adam Harris

    Director of Custom Solutions, Europe


    Adam Harris is the Director of Custom Solutions in Europe at Twitch. Adam is a commercial content...

    Antonio Ruiz

    Antonio Ruiz

    Vice President of Marketing and Franchise Management


    Antonio Ruiz moved over from the Southern European arm of Discovery Networks International to...

    Philipp Solf

    Philipp Solf

    Creative Director


    Philipp is the Creative Director at D/UNIT, the Munich-based Sportradar venture which is dedicated...

  • Geoff Coyle

    Geoff Coyle

    Managing Partner


    Over 20 years of global brand and communication experience, including a number of firsts in global...

    James Kirkham

    James Kirkham

    Chief Strategy Officer and Head of Copa90

    Bigballs Media

    James Kirkham is Chief Strategy Officer at Bigballs Media and head of Copa90, the global football...

    Stephen Mault

    Stephen Mault

    Head of UK/Ireland Marketing

    Paddy Power Betfair

    Having moved from a role in financial trading Stephen has spent 7 years at Betfair and now heads up...

  • Misha Sher

    Misha Sher

    Head of Sport & Entertainment EMEA


    Misha is Head of Sport and Entertainment at Mediacom, one of the world’s leading integrated...

    Craig Edmondson

    Craig Edmondson

    Head of Marketing

    Premier League

    Craig is the Head of Marketing for the Premier League and has worked in the organisation’s...

    Chris Gratton

    Chris Gratton

    Group Director


    With over 10 years’ experience in Sponsorship and brand consultancy, Chris has an extensive...

  • Mark Rowan

    Mark Rowan

    Communications Director


    Mark Rowan started his career at BBC Television after earlier working for BBC Local Radio during...

    Rupert Thacker

    Rupert Thacker

    Head of Sponsorship


    Rupert has been in various marketing roles at Ladbrokes for almost 7 years and in his current role...

    Tom Hill

    Tom Hill

    Head of Partnerships and Operation

    Manchester United

    Following a successful 7 years as Head of Global Sponsorship Sales, Tom was promoted in Sept 2015...

  • Steven Adamson

    Steven Adamson

    Vice President, Head of UK

    Futures Sport + Entertainment

    Steven leads the UK team at sports media consultants Futures Sport + Entertainment. Now in his...

    Amy Lewis

    Amy Lewis

    Sports Correspondent


    Amy Lewis is a Sports News Correspondent for ITV News and ITV London, where she has covered  some...

    Joanna Solowey

    Joanna Solowey

    Vice President, Marketing & Communications


    Since joining Omnigon over three years ago, Joanna has been an integral part in both the definition...

  • Henry Chappell

    Henry Chappell


    Pitch Marketing Group

    Henry started his career at IMG, before joining entertainment PR agency, Freud Communications....

    Spencer Nolan

    Spencer Nolan

    Head of Consulting

    Nielsen Sports UK

    Spencer joined Nielsen Sports (previously known as Repucom) in 2014 from Chellomedia, a subsidiary...

    Fredda Hurwitz

    Fredda Hurwitz

    Global Chief Strategy Officer

    Havas Sports and Entertainment

    Originally from Boston, MA, Fredda Hurwitz went from studying at the University of California,...

  • Richard Gillis

    Richard Gillis

    Unofficial Partner

    Unofficial Partner

    Richard Gillis left a perfectly good job to become a journalist, getting his first break working on...

    Thomas van Schaik

    Thomas van Schaik

    Chief Commercial Officer


    Thomas van Schaik has over 20 years of global strategic marketing, social media and public...

    Carlo de Marchis

    Carlo de Marchis

    Chief Product and Marketing Officer


    Carlo De Marchis is the Chief Product and Marketing Officer at deltatre and has joined the company...

2016 Attendees



Premier League












The AELTC (Championships) Limited


British Olympic Association




leicester city fc


ONE Championship






Jaguar Land Rover


NFL International






Under Armour


Müller Group










Molson Coors Brewing Company


















BT Sport




Manchester United


Register Interest

Interested in* :


2016 Partners


Gold Partner

Futures Sport + Entertainment

Gold Partner

Vital Proteins

Gold Partner

2016 Event Supporters

Marks & Clerk

Networking Drinks Partner


Technology Partner


Media Partner

Press Association

Media Partner


Media Partner

Interested In Partnering?

2016 Venue

This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

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