Brand Communication In An Era of Digital Disruption

LONDON

26-27 September 2018

Key stats


40 Influential speakers, 300 attendees, 185 companies represented.

The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement. 

Agenda


Brand Communication In An Era of Digital Disruption

 

Behind the Rise of esports and What it Means for Brands

Digital Value: Creating, Measuring, and Protecting It

Return on Engagement – New ways to Measure the Value of Sponsorship

Building Platforms to Serve Brands and Fans

Making a Real Connection with the Digital Fan

Creating Authentic Content

Data & Analytics - Measuring the Success of Digital Activity 

 

and much more...

Advisory Board


  • Fiona Tagg

    Fiona Tagg

    Head of Global Sponsorship & Europe Marketing Communications

    DHL

    James Young

    James Young

    Head of Partnerships

    Lucozade Ribena Suntory

    David Bruce

    David Bruce

    Vice President, Brand & Integrated Marketing

    MLS

    Elen Barnes

    Elen Barnes

    Marketing Director

    TAG Heuer

    Charlie McEwen

    Charlie McEwen

    Chief Operating Officer

    British & Irish Lions

    Brianne Ehrenkranz

    Brianne Ehrenkranz

    Senior Director, Marketing

    NBA

  • Joanna Manning-Cooper

    Joanna Manning-Cooper

    Director of Digital, Marketing and Communications

    Rugby Football Union

    Joel Seymour-Hyde

    Joel Seymour-Hyde

    Head of UK

    Octagon

    Silvio Vigato

    Silvio Vigato

    Head of Brand and Co-Chief Revenue Officer

    Juventus

    Yvonne Hobden

    Yvonne Hobden

    UK & I Consumer PC Marketing Lead

    OMEN by HP

    James Williams

    James Williams

    Vice President, Olympic Assets and Experiential Marketing

    Coca-Cola

Previous Attendees Include:


Avaya

 

Premier League

 

Skins

 

Twitch

 

nba

 

Telefonica

 

Arsenal

 

The AELTC (Championships)

 

British Olympic Association

 

tottenham

 

leicester city fc

 

ONE Championship

 

NBA

 

EE

 

Jaguar Land Rover

 

National Football League

 

Eurosport

 

Barclays

 

Under Armour

 

Müller Group

 

Coca-Cola

 

Canon

 

Chevrolet

 

DHL

 

Molson Coors Brewing Company

 

EPCR

 

Google

 

Vodafone

 

Fedex

 

Unibet

 

WWE

 

WTA

 

QBE

 

BT Sport

 

Aviva

 

Manchester United

 

Relive The Brand Conference

SportsPro Blog

Click here to relive some of the interesting content that was discussed across the two days.

Photo Gallery

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Contact


Address

3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom

Phone

+44 (0) 20 7549 3250