LORD'S CRICKET GROUND
28th September 2017
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement.
20 minute interactive sessions led by handpicked experts to provide a knowledge-sharing platform and best practice guidance to brand communication.
Following the technical workshops, our chosen experts will host round tables. With a maximum of 10 per table this enables tailored content, in-depth discussion and core-focus learning for attendees.
Content rich sessions led by senior level speakers on the latest trends in brand communication. Featured topics will range from fan engagement to brands in esports, and you can be sure that no stone will be left unturned.
The Brand Conference will showcase brand new concepts, models and technologies that are reshaping the sports and digital landscapes.
Leading global brands will present focused analysis into their own strategies, successes, challenges, opportunities and ultimately how to get the best returns on ROO/ ROI.
These informative and engaging panels will allow attendees to learn key takeaways from sponsors, clubs, and international rights holders who have implemented successful brand initiatives.
Join a structured networking environment with a dynamic and friendly community of people who are looking to extend their global network while having genuine business conversations.
Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 5 hours of structured, strategic networking opportunities
Head of Brand and Co-Chief Revenue Officer
Chief Operating Officer
British & Irish Lions
Head of Partnerships
Lucozade Ribena Suntory
Vice President, Consumer Marketing & Sponsorships
Chief Commercial Officer
Miami Dolphins & Hard Rock Stadium
Vice President, Olympic Assets and Experiential Marketing
Anthony Joshua Boxing
Head of Sports Marketing EMEA
Beats by Dre
Vice President, Brand at Major League Soccer
Senior Vice President & Managing Director - EMEA
Kate Johnson is Vice President and Head of Global Sponsorship Marketing at Visa, In her role, she oversees the global portfolio of sponsorship for Visa, including the company's 30-year partnership with the IOC, FIFA and the NFL. Sponsorships has been a key pillar of Visa's marketing strategy for many years. Through these properties and platforms, Visa has been able to offer unique value to clients, while building a stronger brand and driving business growth globally. Vias's sponsorship portfolio includes properties from around the world that are procured for a variety of purposes including but not limited to: Brand Building, Client Pass-Through/ General Activation, Client Co-Sponsorships, and Consumer Product Benefits, allowing Visa to tell a story that the business, brand and consumer can connect with in meaningful ways.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
Corporate Brand Marketing and Sponsorship Guru who has been involved in profiling and emotionalizing the DHL brand globally since 2008.
Mark Waller was named NFL Executive Vice President of International & Events in March of 2017, and is responsible for the NFL’s global growth agenda as well as the League’s portfolio of events, including the Super Bowl, Combine, Draft, Kickoff & Pro Bowl.
A British national, Mark has had an international business career that spans more than 25 years with global companies. He joined the NFL on February 1, 2006 and became Chief Marketing Officer in August of 2009. In that role, he oversaw the league’s marketing, as well as the NFL’s international activities.
He was responsible for developing the NFL’s long-term fan development and brand strategy, and served on the league’s Business Ventures senior management team.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
Todd Kline enters his third season with the Miami Dolphins as senior vice president, chief commercial officer. In his role, Kline oversees all sponsorship revenue and activation for the Dolphins. Kline came to the Dolphins after serving as the senior vice president of partnership and media sales for AEG Global Partnerships. Prior to his time with AEG, Kline served as the senior corporate marketing manager for the NFL Players Association and an account director at GroupM ESP. He received his bachelor’s degree in business management from the University of Maryland and a master’s degree in marketing at Johns Hopkins University.
Martin Anayi, CEO of PRO14 Rugby, joined the company in October 2015 having previously worked on Rugby World Cup and the FIA World Rallycross Championships during his time with WME-IMG. Most recently, Martin has played a critical role in the expansion of the Guinness PRO14 into South Africa, the increasing in centralised revenues and in delivering a commercial and operational strategy to ensure that that the Championship is at the forefront of innovation. Prior to joining PRO14 Rugby he spent eight years as Vice President and Managing Director of the FIA World Rallycross Championships. Martin began his career within the legal profession, joining IMG in 2008 from city law firm Pennington's. Martin played semi-professional rugby in the back row for various clubs throughout his career including London Irish, Leeds Tykes 2nd team and London Welsh.
Since graduating from the University in Bath, Elie has spent the past 12 years working within the Sport Industry. Having spent time working agency side at Fast Track Agency with GlaxoSmithKline (Lucozade Sport) she moved brand side to work at QBE Insurance on their rugby portfolio, before moving to SKY to manage their cycling marketing. Elie joined LVMH Watch and Jewellery Group at the end of 2016, where she now assumes the role of Marketing Director for TAG Heuer. Her responsibilities include overseeing activations for the brand’s global sponsorships of the Premier League, Manchester United, Red Bull Racing, the London Marathon and the Rugby Sevens World Series in the UK. Away from the office, a keen sportswomen having played International hockey for over a decade and competing at two Commonwealth Games (Delhi, 2010 and Glasgow 2014) Elie currently plays National League for Hampstead and Westminster hockey club, she is also on the board of trustees for ‘Women in Sport’.
Alex Wilde leads Sports Marketing for Beats by Dre in EMEA - Europe. Middle East & Africa. He has been with Beats since 2011, the second employee ever in Europe. Alex works closely with the global teams at Beats to ensure meaningful and success campaigns across their broad range of signed ambassadors including Anthony Joshua. He also spends a lot of his time finding the next people in line to join the Beats roster - the stars of tomorrow. Before Beats, Alex has worked on a wide variety of clients at various agencies including Heineken, Mercedes-Benz & Lenovo sponsorship of Beijing Olympics.
I head up Anthony Joshua’s management company running all of his out of ring activities, overseeing everything from social media to PR and heading up all his commercial partners and sponsorships.
We have a number of companies under the AJ brand and alongside AJ I help oversee these companies. One being 258 Management where we are developing a young stable of talented boxers who we believe have the ingredients to transcend out of the sport and follow in the footsteps of AJ and the blue print we have created.
Day to day role is managing Anthony and his career.
As NBA Senior Vice President & Managing Director in charge of EMEA, Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region.
Ben originally joined the NBA in March 1998, responsible for the Non-Apparel merchandising business. In 2003, he was named Department Head of Consumer products Group based in the then NBA Europe HQ in Paris. Since January 2008 Ben has been based in the NBA’s London office and has been the regional operational head since June 2011. He was named NBA Senior Vice President & Managing Director - Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014.
With more than 20 years marketing experience, David Molina started his career in the Advertising Agency world, working for international firms. From there he started to become specialized in marketing for financial services organizations, working in different roles at American Express, local Visa card issuers in Spain and international banks. Since joining Mastercard +9 years ago, David Molina has taken different positions. After leading marketing in different European countries and at Regional level, in 2014 he became Head of Sponsorships for Europe. In March this year David became Vice President of Consumer Marketing & Sponsorships: he is now responsible for brand, advertising, media, social and all Mastercard assets and platforms where Sponsorships play a critical role. David has a degree in Advertising & Public Relations and master’s degrees in professional marketing and corporate communications.
As Vice President of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada. In this role, Bruce leads all positioning work for the League and its big events, as well as campaign development and marketing execution. He is actively involved in developing new branded platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. Bruce led the recent rebranding of the League, which was launched at the beginning of the 2015 season.
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
‘The Brand Conference brings everyone together in true sports fashion to discuss the latest trends. It's an opportunity not to be missed!'
Head of Global Alliance Marketing
‘I found The Brand Conference extremely thought provoking in a number of areas. It’s been a great event to meet brands working within the sports industry. Highly recommend!'
Head of Commercial
'The Brand Conference gave me the opportunity to share stories, challenges and solutions in a really effective and impactful way.'
Vice President, International Marketing
'There were lots of really relevant people to meet and network with. I really enjoyed myself.'
Senior Vice President, Marketing & Business Development
'The Brand Conference has been a great showcase to where the industry is today. The high quality speakers, interactive structure and engaged audience has made it an event not to miss'
‘It’s nice to come to an event where you’re seeing different people from the brand perspective and rights owners.’
“Overall, a well put together and well executed event.”
Global Sponsorship & Partnership Manager
“SportsPro events are always professionally run, with stimulating presentations, informative, great networking and hugely enjoyable. Great use of my time!”
British Olympic Association
The Brand Conference will offer an unrivalled platform for organisations wanting to speak directly to global brands and international rights holders.
SportsPro are the only media organisation that can offer genuine engagement with the industry’s leading figures 365 days a year – in print, digital and events.
Demonstrate your expertise and thought leadership via our Workshop and Case Study sessions
Get personally introduced to those exact individuals you want to do business with
Build your profile and brand in front of the wider SportsPro audience before and after the event
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+44(0)207 549 3250 / firstname.lastname@example.org
This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.
Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.
Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.
Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.
Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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