The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement.
Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 5 hours of structured, strategic networking opportunities
Chief Marketing Officer
Head of Brand - UK, Europe, and The Americas
CEO, Brooklyn Nets and Barclays Center
Vice President of International Marketing, NBA
Vice President, Brand at Major League Soccer
Marketing and Business Development Director, Europe
Global Director, Sponsorship, Telefonica
Carling Brand Director
Molson Coors Brewing Company
Head of Partnerships and Operation
VP of Commercial Partnerships, UK
Head Of Global Alliance Marketing, McDonald’s
Global VP of Marketing
Global Director of Brand, BP
Brand Experience Director, Global Marketing, Jaguar Land Rover
Jaguar Land Rover
Commercial Director, West Ham United Football Club
Head of Sport Sponsorship
Duncan is Global Director of Brand at BP reporting to Peter Henshaw, Group Head of C&EA. He has worked on the brand since the launch of the Helios and Beyond Petroleum in 2000, building differentiation through successful campaigns such as ‘BP on The Street’ and ‘Energy Icons’. At the height of the Deepwater Horizon incident, Duncan worked in Houston developing crisis communications and running social media activities. He led global communications activity to support BP’s sponsorship of the London 2012 Olympics and was responsible for the innovative ‘Home Team’ campaign that drove strong results. In addition to brand and advertising responsibilities, Duncan also runs corporate sponsorship. He is particularly proud of his role in building BP’s worldwide partnership with the International Paralympic Committee and with ten National Paralympic Committees around the world.
Following a successful 7 years as Head of Global Sponsorship Sales, Tom was promoted in Sept 2015 to Head of Partnerships & Operations at Manchester United, overseeing all partner related activity.
Tom is now the overall lead on all relationship management activities including delivery of rights and internal operations, renewal strategy and partnership executions.
Tom joined the Club in 2008 as a Global Sales Manager. During which time he has headed up a number of high profile projects including:
The appointment of Aon as the shirt sponsor of Manchester United (the highest value football shirt sponsorship ever negotiated by a club at the time)
The international development of the clubs £30m annual media & telecommunications sponsorship business
Distribution of the clubs 24/7 TV channel MUTV
Financial services affinity partnerships
Roll out of sponsorship sales in Asia via the Hong Kong office
Prior to joining Manchester United Tom was the Sales & Marketing Manager of the Rugby Football Union, and before that the Sales & Marketing Manager. Tom worked for the RFU as General Manager of the England Rugby Supporters Club for 3 years, during which England won the Rugby World Cup in Australia.
Antonio Ruiz moved over from the Southern European arm of Discovery Networks International to become Eurosport's Vice President of Marketing and Franchise Management.
In this newly created role, he is responsible for developing the overall brand and marketing strategy across affiliate sales, events and consumer marketing for Eurosport, partnering with Discovery's regional teams to develop sport franchises within the Discovery portfolio.
Antonio joined Discovery Communications in 2007, after 7 years working at Sony Computer Entertainment as Software Marketing Manager for Spain where he worked on the launch of the Playstation 2, Playstation 3 and PSP.
At Discovery, he first worked as Channels Director for Spain, France and Portugal, leading the marketing, digital, PR, on-air and programming strategy of the entire Discovery portfolio.
In 2010 he moved to Milan to work as Marketing and Communications Director for Southern Europe. In this role, he led the marketing and brand strategy for the launch of the first Discovery free to air channels in Southern Europe, including the best performing channels of the region, Real Time in Italy and Discovery MAX in Spain.
Fluent in Spanish, English and Italian, Antonio has a bachelor's degree in Business Administration from San Pablo CEU University, Madrid, and a Master's in Marketing and Sales Management from ESIC University, Madrid
Olivier Genoud is a business marketer passionate about iconic brands, experienced in consulting, strategy and brand equity mnagement.
He worked in marketing and category management for 13 years within Unilever and Nike. He then was a partner at Kantar Vermeer, a global marketing consultancy firm advising CMO's of companies such as Ferrero, L'Oreal, ING, Goodyear, Kering and Google.
He joined Under Armour in 2015 as European Business Development and interim Marketing Director.
Mr. Victor Cui is the CEO of ONE Championship, Asia’s largest sports media property and the world’s most exciting mixed martial arts organisation, which features the best Asian mixed martial artists and world champions. ONE Championship is broadcast to over one billion viewers across more than 118 countries around the world.
Michael started his career at Procter & Gamble where he worked on their hugely successful range of hair care. After more than seven years Michael moved to Nestle in 2007, before joining Müller in early 2012 as Marketing and R&D Director.
Since then, he has been a key driving force behind the revitalisation of the Müller brand in the UK, including relaunching Müller’s core brands including Corner, Light and Rice, stepchanging innovation, bringing on board distinctive new ambassadors for the brands like Nicole Scherzinger, winning The Grocer’s Brand of the Year 2014, and overseeing our Official Partnership with Team GB on their journey to the Rio Olympics in 2016.
As CMO for the global Müller Group, Michael now has responsibility for the entire portfolio of brands from across the Group, including Homann, Lisner, Almhof, Weihenstephan covering categories like yogurts, desserts, milk, butter, cream, salads, fish and spreads.
Michael is also a passionate sportsman. He discovered Karate in 2010 and won the Shotokan Karate-Do International Federation’s UK National Championships in 2013…despite breaking his finger 3 weeks before the competition!
Melissa is a senior sales and marketing executive with more than 16 years’ experience in the entertainment industry, she joined the NFL in May 2016 as VP of Commercial Partnerships and oversees the sponsorship and consumer products teams at the NFL’s London office.
Prior to joining the NFL Melissa spent six years as commercial director at Simon Cowell’s entertainment company, Syco Entertainment, where she was responsible for brand partnerships for The X Factor and Britain’s Got Talent.
Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and comms experience including 14 years dedicated to sponsorship and partnership activations, which has seen him work across brands such as Nike, O2 and now EE.
Before joining EE, Matt played a pivotal part in the launch of NikeTown London during his four years at the iconic brand. He then moved to O2, where he spent eight years leading the brand’s music sponsorship programme, which included the successful launch of the O2 Wireless Festival (now in its 10th year).
At EE, Matt is in charge of leading the company’s sports sponsorship portfolio – the England men’s team, FA Cup, Football League, NFL and most notably, the six-year multi-million pound deal with Wembley Stadium.
Having led the negotiation, contract and now the activation of the deal, Matt’s role is to ensure that EE’s technology and network plays a central part in creating a true partnership between the brand, Wembley and The FA.
Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation of Molson Coors Brewing Company (UK) and is currently responsible for overseeing the Carling brand – the “jewel in the crown” of the Molson Coors portfolio – as Brand Director.
As Head of Sponsorship, Jim led Carling’s ground-breaking and award winning sponsorships in music and football such as “The Carling Weekend” and “The Carling Cup”. After leading the On-Trade channel for Customer Marketing, he then headed up a sales channel comprising of some of the UK’s leading leisure retailers such as Mitchells & Butlers, Whitbread and JD Wetherspoon.
Now Jim is accountable for the performance of the Carling brand, tasked with energising the brand in order to maintain and strengthen its position as the Number 1 alcoholic drinks brand in the UK.
Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports compression wear company, SKINS (www.skins.net).
Jaimie is a hugely passionate sports fan whose sporting prowess was (and still is) inversely proportional to his passion. He is committed to the SKINS ethos of ‘Fuelling the True Spirit of Competition’ as a central platform of its brand identity.
In 2012, Jaimie founded the international pressure group, Change Cycling Now (CCN), inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling’s doping issues including the Lance Armstrong scandal.
In 2013, Jaimie established the anti-doping campaign, #ChooseTheRightTrack with disgraced Seoul 100 metre gold medallist Ben Johnson championing anti doping reform.
In 2014, Jaimie and SKINS set their sights on the practices and leadership of FIFA. Jaimie co-founded the movement and campaign #NewFIFANow to reclaim football by calling out and eradicating the serial allegations of corruption and unacceptable governance practises dogging the sport.
Jaimie is also a regular commentator on integrity in sport and sports governance issues. He has also become a contributor to public forums and amongst others, was a speaker at the Play The Game conference in Denmark in October 2013 and 2015 and at the “I Play Fair” Sports conference hosted by South African Institute for Drug-free Sport in Capetown in November 2013. He blogs regularly at watercooler.skins.net.
As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada, leading all campaign and creative development, as well as messaging and marketing outreach. He is actively involved in creating innovative marketing platforms and initiatives that enable MLS to grow the appeal of the brand.
Bruce led the recent rebranding of the League, which was unveiled in September 2014 and rolls out fully in 2015.
Before MLS, Bruce spent six years at Wolff Olins, a global branding firm, working across their three global headquarters in London, Dubai and New York. He worked as a consultant on the creation of the London 2012 Olympic brand and led multiple projects in the Middle East for the governments of Abu Dhabi and Oman.
Bruce moved back to the United States in 2010 to complete his MBA at the Warsaw Sports Marketing Center at the University of Oregon. During his time there, he consulted with a number of sports organizations from Umbro to General Sports and Entertainment.
A native of Sunderland, England, Bruce currently lives in New York.
Felicity Barnard was appointed as West Ham’s Commercial Director in March 2014, following three years as Partnership Development Director with Arsenal where she headed up their Asia office.
Over the past year, her new corporate partnership strategy, has seen the negotiation of lucrative agreements with a host of global brands, including a new technical and shirt front partnerships.
The revenues resulting from these commercial activities have helped West Ham both to invest heavily in its playing squad this summer, and announce that they will introduce the most affordable season tickets in the Premier League when they move to the former Olympic Stadium in 2016.
Brett Yormark serves as Chief Executive Officer of Barclays Center and the Brooklyn Nets. He is responsible for all facets of Barclays Center and the business side of the team.
With the New York Islanders moving to Barclays Center in the Fall of 2015, Yormark is the first sports team executive to lead the relocation of two professional sports franchises.
Yormark will also be leading the business operations of the soon to be renovated Nassau Coliseum and the surrounding entertainment and retail destination on Long Island, as well as LIU Brooklyn Paramount Theatre, which will soon undergo an extensive renovation.
In 2005, Yormark joined the Nets after a successful six-year period with NASCAR, during which he helped build the stock-car racing company into a major sports property.
Jene Elzie is Vice President of International Marketing for the NBA where she is responsible for leading all international marketing efforts. She joined the NBA in March 2013.
Prior to joining the NBA, Elzie held positions at NBC Universal, as Vice President of Commercial Development and Comcast International Media Group and as Vice President of International Sales where she was responsible for the company’s Europe, Middle East & Africa, Canada and Latin America sales business as well as leading the business development efforts for the Golf Channel in Europe.
Prior to joining NBC Universal/Comcast, Elzie held positions with The Tennis Channel, Fox Sports, Turner Sports and Warner Bros. She earned a bachelor’s degree in economics and master’s degree in organizational behavior, both from Stanford University where she was a member of the women’s gymnastics team.
Mark Cameron has over 20 years Automotive experience, joining Jaguar Land Rover in April 2011, following a Sales & Marketing Director role at Mazda and previously heading Ford’s sponsorship, events and cause related marketing activities in the UK.
As Global Brand Experience Director for both Jaguar and Land Rover brands Mark leads on global sponsorship, brand partnerships (commercial and charitable), drive programmes, major events and experiential marketing strategy. This includes building a portfolio of rights and partnerships in Jaguar and Land Rover’s core sponsorship territories (Rugby, Sailing, Equestrian, Tennis and Motorsport) as well as leading long standing partner relationships with the Red Cross and Born Free Foundation.
José María Sanz-Magallón Rezusta has a degree in Law and an MBA from Instituto de Empresa. He is currently Global Director of Institutional Relations and Sponsorship of Telefónica, S.A.
Previously, from 2008 to April 2013 he served as CEO of Telefonica International USA, based in New York. He joined Telefónica in 1997 and since then has been holding different positions in the areas of Marketing, Sponsorship, Communication and Institutional Affairs. During these years he has written several articles and lectures on issues such as Technology, Knowledge Management and Marketing.
Previously, between 1989 and 1996 he worked in the marketing areas of American Express in Spain and UK and Direct Seguros (Axa Group).
Mr. Sanz-Magallón is Vice Chairman of the Brazil-Spain Chamber of Commerce and member of the Boards of Junior Achievement Spain, Fundación Iberoamérica Empresarial, Fundación Euroamérica and Fundacion Perú-España. He is also a member of the Spanish Royal Academy of Gastronomy.
Patrick Alo works across the portfolio of Virgin businesses to protect and promote the Virgin brand, while highlighting best-in-class marketing expertise from around the Group.
As an accomplished senior marketing professional and brand builder, he has a proven track record of leading breakthrough international results for multi-billion dollar, purpose-driven businesses.
Currently Head of Brand for Virgin, across the UK, Europe and the Americas, his previous experience includes Director of Marketing for The Walt Disney Company in the Asia Pacific region and worldwide Special Projects, and leading international marketing campaigns for two of the most successful entertainment brands of all time at Electronic Arts, Inc.
At McDonald’s, John is responsible for setting the strategic direction for the company when it comes to its alliance portfolio Globally, Nationally and Regionally. He oversees the development of alliance activation and is responsible for the negotiation and relationship management of all McDonald’s alliances and athlete/celebrity relationships.
McDonald’s current alliance relationships include The Olympics, World Cup, Euro Cup, McDonald’s All American Basketball, NHL, NFL, Earnhardt/Ganassi Motorsports, Patrick Kane, Tim Howard, Jamie McMurray, Alex Morgan.
The Brand Conference is one of the most critical sports business events hosted in the UK, and provides the perfect vehicle for partners and exhibitors to engage directly with their target audience.
The only sports business event to focus on the evolution and revolution in the sports industry, SportsPro Live creates the ideal platform for thought leadership, extended audience engagement, and extensive audience reach.
To find out how The Brand Conference can elevate your business, please contact a member of the team:
|+44(0)207 549 3250|
This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.
Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.
Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.
Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.
Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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