LORD'S CRICKET GROUND

Welcome to The Brand Conference


The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement. 

Watch the highlights from TBC 2016:

250

Attendees

Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above

30

Influential speakers

Insider knowledge and know-how from leading international experts.

5

Valuable Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities

Programme


Brand Communication In An Era of Digital Disruption

 

Developments in media and technology have created more opportunities than ever before, across social platforms, bespoke OTT offerings and much more. But those new products have also served to challenge some of the old certainties around how teams and brands communicate with fans and make a meaningful connection. At The Brand Conference 2017, we will be asking how businesses can harness these new possibilities to deliver results and set up the conditions to thrive in the years ahead.   

 

The agenda is to be released 2 May 2017

 

Key Exploration Areas Include:

 

- Behind the Rise of eSports and What it Means for Brands

- Digital Value: Creating, Measuring, and Protecting It

- How VR Can Bring Sports Fans Closer to the Action

- Return on Engagement – New ways to Measure the Value of Sponsorship

- Building Platforms to Serve Brands and Fans

- Making a Real Connection with the Digital Fan

- Creating Authentic Content

- Data &Analytics - Measuring the Success of Digital Activity

Previous Speakers Include:


  • Michael Inpong

    Michael Inpong

    Chief Marketing Officer

    Müller Group

    Patrick Alo

    Patrick Alo

    Head of Brand - UK, Europe, and The Americas

    Virgin Management

    Brett Yormark

    Brett Yormark

    CEO, Brooklyn Nets and Barclays Center

    Jene Elzie

    Jene Elzie

    Vice President of International Marketing, NBA

    David Bruce

    David Bruce

    Vice President, Brand at Major League Soccer

    Victor Cui

    Victor Cui

    CEO

    ONE Championship

  • Olivier Genoud

    Olivier Genoud

    Marketing and Business Development Director, Europe

    Under Armour

    Jose Maria Sanz-Magallon

    Jose Maria Sanz-Magallon

    Global Director, Sponsorship, Telefonica

    Telefonica

    Jaimie Fuller

    Jaimie Fuller

    Chairman

    Skins

    Jim Shearer

    Jim Shearer

    Carling Brand Director

    Molson Coors Brewing Company

    Tom Hill

    Tom Hill

    Head of Partnerships and Operation

    Manchester United

    Melissa Brown

    Melissa Brown

    VP of Commercial Partnerships, UK

    NFL International

  • John Lewicki

    John Lewicki

    Head Of Global Alliance Marketing, McDonald’s

    Antonio Ruiz

    Antonio Ruiz

    Global VP of Marketing

    Eurosport

    Duncan Blake

    Duncan Blake

    Global Director of Brand, BP

    BP

    Mark Cameron

    Mark Cameron

    Brand Experience Director, Global Marketing, Jaguar Land Rover

    Jaguar Land Rover

    Felicity Barnard

    Felicity Barnard

    Commercial Director, West Ham United Football Club

    Matt Stevenson

    Matt Stevenson

    Head of Sport Sponsorship

    EE

Previous Attendees Include:


Avaya

 

Premier League

 

Skins

 

Twitch

 

nba

 

Telefonica

 

Arsenal

 

The AELTC (Championships)

 

British Olympic Association

 

tottenham

 

leicester city fc

 

ONE Championship

 

NBA

 

EE

 

Jaguar Land Rover

 

NFL International

 

Eurosport

 

Barclays

 

Under Armour

 

Müller Group

 

Coca-Cola

 

Canon

 

Chevrolet

 

DHL

 

Molson Coors Brewing Company

 

EPCR

 

Google

 

Vodafone

 

Fedex

 

Unibet

 

WWE

 

WTA

 

QBE

 

BT Sport

 

Aviva

 

Manchester United

 

Interested in* :

 

Previous Partners


Omnigon

Gold Partner

Futures Sport + Entertainment

Gold Partner

Vital Proteins

Gold Partner

Previous Event Supporters


Marks & Clerk

Networking Drinks Partner

Speakerbox

Technology Partner

GlobalSportsJobs

Media Partner

Press Association

Media Partner

Sporto

Media Partner

Interested In Partnering?


The Brand Conference is one of the most critical sports business events hosted in the UK, and provides the perfect vehicle for partners and exhibitors to engage directly with their target audience.

 

The only sports business event to focus on the evolution and revolution in the sports industry, SportsPro Live creates the ideal platform for thought leadership, extended audience engagement, and extensive audience reach.

 

To find out how The Brand Conference can elevate your business, please contact a member of the team:

 

Bobby Hare
Partnerships Director
[email protected]
+44(0)207 549 3250

2017 Venue


This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro


SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.


Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.


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