The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.
Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 5 hours of structured, strategic networking opportunities
First VP - Head of Group Strategic Sponsorships
Daniele is responsible for the Strategic Sponsorships activities at UniCredit, including the UEFA...
Human Race Ltd
Nick is CEO of Human Race, the UK’s largest mass participation sports event business. He has...
Vincent’s career spans over 22+ years steering international, cross-functional teams and strategies...
Marketing & Communications Director
Malcolm is responsible for Marketing and Communications Strategy for The Open Championship, golf's...
Head of Communications, Content & Digital
The AELTC (Championships) Limited
Alexandra is Head of Communications, Digital and Content for the All England Lawn Tennis Club, and...
Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports...
Managing Director - Global Sales and Marketing
Florent Marty enjoys 18 years experience in the sports industry:
Over 11 years spent with the...
Managing Director - Operations & Product
Vincent is a sports freak, passionate about almost all sports even curling!
Carling Brand Director
Molson Coors Brewing Company
Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation...
Head of Sport Sponsorship
Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and...
In his five years at Marathonbet, Shaun has overseen commercial partnerships with ten football...
Jim led Sports Systems’ successful transition from the world’s largest sports news content provider...
Vivienne is the Operations Director for Infrared Europe where she manages the marketing experiences...
VP of Commercial Partnerships, UK
Melissa is a senior sales and marketing executive with more than 16 years’ experience in the...
Chief Digital Strategist
Tottenham Hotspur FC
Tottenham Hotspur has an exciting few years ahead with a new stadium, a partnership with the NFL...
Chief Marketing Officer
Michael started his career at Procter & Gamble where he worked on their hugely successful range of...
Head of Sport
Marcello has spent the last 10 years working with and consulting for all types of technology and...
Michael started his career at Procter & Gamble where he worked on their hugely successful range of hair care. After more than seven years Michael moved to Nestle in 2007, before joining Müller in early 2012 as Marketing and R&D Director.
Since then, he has been a key driving force behind the revitalisation of the Müller brand in the UK, including relaunching Müller’s core brands including Corner, Light and Rice, stepchanging innovation, bringing on board distinctive new ambassadors for the brands like Nicole Scherzinger, winning The Grocer’s Brand of the Year 2014, and overseeing our Official Partnership with Team GB on their journey to the Rio Olympics in 2016.
As CMO for the global Müller Group, Michael now has responsibility for the entire portfolio of brands from across the Group, including Homann, Lisner, Almhof, Weihenstephan covering categories like yogurts, desserts, milk, butter, cream, salads, fish and spreads.
Michael is also a passionate sportsman. He discovered Karate in 2010 and won the Shotokan Karate-Do International Federation’s UK National Championships in 2013…despite breaking his finger 3 weeks before the competition!
Tottenham Hotspur has an exciting few years ahead with a new stadium, a partnership with the NFL and a major commitment to transforming its digital services. The Club has engaged Seven League, Europe’s leading digital sport consultancy, to bring Richard and his team on board.
Originally a BBC journalist who turned geek and launched BBC News online, he went commercial but has always been in media. His first sports business role was as Manchester City’s first Head of Digital in 2011 - for which he won the Sports Industry award and Digital Individual of the Year.
This success was followed up this year by being one of the creative team behind O2 Telefonica’s BTSIA-winning #WeartheRose campaign and solely creating rugby’s Rose Army which was core to that project.
His role at Tottenham Hotspur is to drive the digital strategy across the organisation and deliver on the Club’s ambitious digital vision.
Melissa is a senior sales and marketing executive with more than 16 years’ experience in the entertainment industry, she joined the NFL in May 2016 as VP of Commercial Partnerships and oversees the sponsorship and consumer products teams at the NFL’s London office.
Prior to joining the NFL Melissa spent six years as commercial director at Simon Cowell’s entertainment company, Syco Entertainment, where she was responsible for brand partnerships for The X Factor and Britain’s Got Talent.
In his five years at Marathonbet, Shaun has overseen commercial partnerships with ten football clubs throughout Europe including the likes of Manchester United, Liverpool FC, Tottenham Hotspur, Dynamo Kiev, Malaga CF and Hibernian.
Before his move into the gaming industry, Shaun worked in business development for Sussex Police and as a freelance sportswriter. Shaun has had a passion for sponsorship from a young age, having cut brand logos from newspaper adverts to decorate the perimeter of the subbuteo pitch that he and his brothers used to play with as a kid.
His proudest achievement this far is his team's performance throughout the 2015/16 season, when 20% of new customers were tracked through online sponsorship channels. His most memorable moment at Marathonbet was playing on the pitch at West Ham United's former home at Upton Park. Shaun is leaving Marathonbet on December 20, 2016 to pursue a new challenge.
Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and comms experience including 14 years dedicated to sponsorship and partnership activations, which has seen him work across brands such as Nike, O2 and now EE.
Before joining EE, Matt played a pivotal part in the launch of NikeTown London during his four years at the iconic brand. He then moved to O2, where he spent eight years leading the brand’s music sponsorship programme, which included the successful launch of the O2 Wireless Festival (now in its 10th year).
At EE, Matt is in charge of leading the company’s sports sponsorship portfolio – the England men’s team, FA Cup, Football League, NFL and most notably, the six-year multi-million pound deal with Wembley Stadium.
Having led the negotiation, contract and now the activation of the deal, Matt’s role is to ensure that EE’s technology and network plays a central part in creating a true partnership between the brand, Wembley and The FA.
Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation of Molson Coors Brewing Company (UK) and is currently responsible for overseeing the Carling brand – the “jewel in the crown” of the Molson Coors portfolio – as Brand Director.
As Head of Sponsorship, Jim led Carling’s ground-breaking and award winning sponsorships in music and football such as “The Carling Weekend” and “The Carling Cup”. After leading the On-Trade channel for Customer Marketing, he then headed up a sales channel comprising of some of the UK’s leading leisure retailers such as Mitchells & Butlers, Whitbread and JD Wetherspoon.
Now Jim is accountable for the performance of the Carling brand, tasked with energising the brand in order to maintain and strengthen its position as the Number 1 alcoholic drinks brand in the UK.
Vincent is a sports freak, passionate about almost all sports even curling!
Former Social media coordinator at Microsoft, he chose to combine passion and work, and started to work at La Fourmi (french leading sports marketing agency) as head of digital.
Vincent is a tech guy who loves to innovate and always goes beyond technological challenges.
He was at the beginning of SOLIVE conception and he jumped on the band-wangon as Managing Director in charge of all operations and products.
Florent Marty enjoys 18 years experience in the sports industry:
Over 11 years spent with the EMEA Headquarters of the NBA where he successively held the positions of Coordinator, Manager and Senior Director of the Marketing Partnerships and Events Department at European level to develop and implement the sponsorship and events programs of the NBA with his team based in London.
Florent Marty spent 3 years as VP Marketing and Development at Lagardère Sports where he developed new sports and diversified the businesses of the agency.
Florent Marty has been Managing Director Sales & Marketing of SOLIVE since January 2016. Solive is a social media publishing tool about live sports content dedicated to the sports industry : Rights holders, sponsors, media, and athletes.
Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports compression wear company, SKINS (www.skins.net).
Jaimie is a hugely passionate sports fan whose sporting prowess was (and still is) inversely proportional to his passion. He is committed to the SKINS ethos of ‘Fuelling the True Spirit of Competition’ as a central platform of its brand identity.
In 2012, Jaimie founded the international pressure group, Change Cycling Now (CCN), inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling’s doping issues including the Lance Armstrong scandal.
In 2013, Jaimie established the anti-doping campaign, #ChooseTheRightTrack with disgraced Seoul 100 metre gold medallist Ben Johnson championing anti doping reform.
In 2014, Jaimie and SKINS set their sights on the practices and leadership of FIFA. Jaimie co-founded the movement and campaign #NewFIFANow to reclaim football by calling out and eradicating the serial allegations of corruption and unacceptable governance practises dogging the sport.
Jaimie is also a regular commentator on integrity in sport and sports governance issues. He has also become a contributor to public forums and amongst others, was a speaker at the Play The Game conference in Denmark in October 2013 and 2015 and at the “I Play Fair” Sports conference hosted by South African Institute for Drug-free Sport in Capetown in November 2013. He blogs regularly at watercooler.skins.net.
Vincent’s career spans over 22+ years steering international, cross-functional teams and strategies at leading organisations such as SportAccord, Coca-Cola and the National Basketball Association (NBA).
He is a seasoned sport management professional with a diverse sectorial, geographical and functional experience extending to Brand Marketing, Communications, Digital & Social Media, Commercial, Broadcast, Games Operations, Sport Integrity & Governance.
Vincent is also heavily experienced in corporate social responsibility and sustainability. He is a former Member of the International Olympic Committee Sport & Environment Commission and a Founding Member of the International Green Sports Alliance.
Vincent is now the CEO of European Professional Club Rugby, EPCR, the rights-holder and organiser of the European Rugby Champions & Challenge Cups. In this role, he manages the organisation at strategic, commercial and operational levels and develops club rugby competitions on a global level in the interests of EPCR’s key stakeholders: professional leagues, clubs, players, broadcasters and commercial partners.
Daniele is responsible for the Strategic Sponsorships activities at UniCredit, including the UEFA Champions League and UEFA Europa League. As a senior brand and marketing manager, his responsibilities range from identifying company's global strategic objectives and securing the ideal rights package to determine a significant impact on Brand Equity and revenues on a pan European scale, down to defining an actionable activation plan, bringing it to life by overseeing global and local campaigns' executions and measuring the selected global marketing platforms' performances.
He joined UniCredit in 2007 as a member of the Brand and Change Management unit. He began his career at the European financial giant successfully managing the rebranding activities of Capitalia Banking Group, following its merge with UniCredit that year, after which he was involved in the definition and launch of the strategic sponsorships project of the Group, which serve as the sole Group marketing and communication platform aiming to support the UniCredit’s global business goals.
This year, the Brand Conference will head back to the 'home of cricket', Lord's Cricket Ground.
Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.
Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.
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Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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