LORD'S CRICKET GROUND
28th September 2017
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement.
20 minute interactive sessions led by handpicked experts to provide a knowledge-sharing platform and best practice guidance to brand communication.
Following the technical workshops, our chosen experts will host round tables. With a maximum of 10 per table this enables tailored content, in-depth discussion and core-focus learning for attendees.
Content rich sessions led by senior level speakers on the latest trends in brand communication. Featured topics will range from fan engagement to brands in esports, and you can be sure that no stone will be left unturned.
The Brand Conference will showcase brand new concepts, models and technologies that are reshaping the sports and digital landscapes.
Leading global brands will present focused analysis into their own strategies, successes, challenges, opportunities and ultimately how to get the best returns on ROO/ ROI.
These informative and engaging panels will allow attendees to learn key takeaways from sponsors, clubs, and international rights holders who have implemented successful brand initiatives.
Join a structured networking environment with a dynamic and friendly community of people who are looking to extend their global network while having genuine business conversations.
Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 5 hours of structured, strategic networking opportunities
Head of Partnerships
Lucozade Ribena Suntory
Chief Operating Officer
British & Irish Lions
Head of Sports Marketing EMEA
Beats by Dre
Head of Brand and Co-Chief Revenue Officer
MBE, CEO and Founder
Executive Vice President, International and Events
National Football League
Head of Marketing Activities & Sponsorship
Vice President, Olympic Assets and Experiential Marketing
Brand Director, Product and Marketing, EMEA
Vice President, Global Sponsorship Marketing
Vice President, Consumer Marketing & Sponsorships
Head of Digital and New Business
Kate Johnson is Vice President and Head of Global Sponsorship Marketing at Visa, In her role, she oversees the global portfolio of sponsorship for Visa, including the company's 30-year partnership with the IOC, FIFA and the NFL. Sponsorships has been a key pillar of Visa's marketing strategy for many years. Through these properties and platforms, Visa has been able to offer unique value to clients, while building a stronger brand and driving business growth globally. Vias's sponsorship portfolio includes properties from around the world that are procured for a variety of purposes including but not limited to: Brand Building, Client Pass-Through/ General Activation, Client Co-Sponsorships, and Consumer Product Benefits, allowing Visa to tell a story that the business, brand and consumer can connect with in meaningful ways.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
I head up Anthony Joshua’s management company running all of his out of ring activities, overseeing everything from social media to PR and heading up all his commercial partners and sponsorships.
We have a number of companies under the AJ brand and alongside AJ I help oversee these companies. One being 258 Management where we are developing a young stable of talented boxers who we believe have the ingredients to transcend out of the sport and follow in the footsteps of AJ and the blue print we have created.
Day to day role is managing Anthony and his career.
Mark Waller was named NFL Executive Vice President of International & Events in March of 2017, and is responsible for the NFL’s global growth agenda as well as the League’s portfolio of events, including the Super Bowl, Combine, Draft, Kickoff & Pro Bowl.
A British national, Mark has had an international business career that spans more than 25 years with global companies. He joined the NFL on February 1, 2006 and became Chief Marketing Officer in August of 2009. In that role, he oversaw the league’s marketing, as well as the NFL’s international activities.
He was responsible for developing the NFL’s long-term fan development and brand strategy, and served on the league’s Business Ventures senior management team.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
Alex Wilde leads Sports Marketing for Beats by Dre in EMEA - Europe. Middle East & Africa. He has been with Beats since 2011, the second employee ever in Europe. Alex works closely with the global teams at Beats to ensure meaningful and success campaigns across their broad range of signed ambassadors including Anthony Joshua. He also spends a lot of his time finding the next people in line to join the Beats roster - the stars of tomorrow. Before Beats, Alex has worked on a wide variety of clients at various agencies including Heineken, Mercedes-Benz & Lenovo sponsorship of Beijing Olympics.
As NBA Senior Vice President & Managing Director in charge of EMEA, Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region.
Ben originally joined the NBA in March 1998, responsible for the Non-Apparel merchandising business. In 2003, he was named Department Head of Consumer products Group based in the then NBA Europe HQ in Paris. Since January 2008 Ben has been based in the NBA’s London office and has been the regional operational head since June 2011. He was named NBA Senior Vice President & Managing Director - Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014.
With more than 20 years marketing experience, David Molina started his career in the Advertising Agency world, working for international firms. From there he started to become specialized in marketing for financial services organizations, working in different roles at American Express, local Visa card issuers in Spain and international banks. Since joining Mastercard +9 years ago, David Molina has taken different positions. After leading marketing in different European countries and at Regional level, in 2014 he became Head of Sponsorships for Europe. In March this year David became Vice President of Consumer Marketing & Sponsorships: he is now responsible for brand, advertising, media, social and all Mastercard assets and platforms where Sponsorships play a critical role. David has a degree in Advertising & Public Relations and master’s degrees in professional marketing and corporate communications.
Frank Artofer joined Formula 1 after spending more than a decade in leadership roles in sport, media and technology. Most recently, Arthofer was a Principal in Boston Consulting Group’s (BCG) Media and Technology practice, working with large multinational companies in the US, Europe and Asia Pacific. In this role, Arthofer is credited with driving top-line growth, launching new businesses and digital transformation across an array of partners – including broadcast TV station owners, large TV and film studios, digital video platforms, and regional and global Pay-TV companies. He leads Formula 1’s digital strategy, a crucial element of the new management team’s ambition to increase engagement with fans globally. He is also responsible for growing digital revenues through owned and operated products and strategic partnerships.
As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada, leading all campaign and creative development, as well as messaging and marketing outreach. He is actively involved in creating innovative marketing platforms and initiatives that enable MLS to grow the appeal of the brand.
Bruce led the recent rebranding of the League, which was unveiled in September 2014 and rolls out fully in 2015.
Before MLS, Bruce spent six years at Wolff Olins, a global branding firm, working across their three global headquarters in London, Dubai and New York. He worked as a consultant on the creation of the London 2012 Olympic brand and led multiple projects in the Middle East for the governments of Abu Dhabi and Oman.
Bruce moved back to the United States in 2010 to complete his MBA at the Warsaw Sports Marketing Center at the University of Oregon. During his time there, he consulted with a number of sports organizations from Umbro to General Sports and Entertainment.
A native of Sunderland, England, Bruce currently lives in New York.
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
Peter Willems joined UEFA, the governing body of football in Europe, in June 2005 as head of marketing in the marketing division. In this position, he is in charge of the marketing strategies for UEFA and its competitions; this includes the promotional plans (e.g. #we play strong, the marketing plan for women’s football in Europe). He is in charge of the marketing support provided to UEFA’s 55 member national associations, as well as UEFA’s CRM data activities.
Prior to UEFA, Peter spent 6 years (1999-2005) with Octagon at the MasterCard Europe office in Waterloo (Belgium). He was in charge of the MasterCard client and their involvement in and activation of International football, including sponsorship of the FIFA World Cup, UEFA European Championship and UEFA Champions League.
Before a short intermezzo at Deloitte & Touche as consultant in the sports department in Belgium, Peter was active at Reebok between 1997 and 1999 as sports marketing manager for the Belgian market.
Peter holds a degree as Commercial Engineer from the University of Louvain (Belgium).
Laurence has a wealth of knowledge in developing sports lifestyle brands and brings with him over 20 years’ experience in brand management and consumer marketing.
Laurence joined New Era in 2013 as Brand Director for both the product and marketing departments of New Era’s European, Middle East and African operations. As the lead for all strategic brand activities efforts in the region, Laurence has recently overseen successful and high profile deals with Manchester United, McLaren-Honda and the Tour de France amongst others. He has also driven the brands cultural connection, through a music and lifestyle connection strategy.
Prior to joining New Era, Laurence spent 10 years within Nike’s European Headquarters, heading up the brand's Action Sports and Running divisions before as well as serving as the Marketing Director for Nike Retail. And GM for Football. Previous roles at Salomon and Berghaus, also contributed to Laurence’s leadership and strategic brand management skills.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
‘The Brand Conference brings everyone together in true sports fashion to discuss the latest trends. It's an opportunity not to be missed!'
Head of Global Alliance Marketing
‘I found The Brand Conference extremely thought provoking in a number of areas. It’s been a great event to meet brands working within the sports industry. Highly recommend!'
Head of Commercial
'The Brand Conference gave me the opportunity to share stories, challenges and solutions in a really effective and impactful way.'
Vice President, International Marketing
'There were lots of really relevant people to meet and network with. I really enjoyed myself.'
Senior Vice President, Marketing & Business Development
'The Brand Conference has been a great showcase to where the industry is today. The high quality speakers, interactive structure and engaged audience has made it an event not to miss'
‘It’s nice to come to an event where you’re seeing different people from the brand perspective and rights owners.’
“Overall, a well put together and well executed event.”
Global Sponsorship & Partnership Manager
“SportsPro events are always professionally run, with stimulating presentations, informative, great networking and hugely enjoyable. Great use of my time!”
British Olympic Association
The Brand Conference will offer an unrivalled platform for organisations wanting to speak directly to global brands and international rights holders.
SportsPro are the only media organisation that can offer genuine engagement with the industry’s leading figures 365 days a year – in print, digital and events.
Demonstrate your expertise and thought leadership via our Workshop and Case Study sessions
Get personally introduced to those exact individuals you want to do business with
Build your profile and brand in front of the wider SportsPro audience before and after the event
|Contact the team on|
+44(0)207 549 3250 / [email protected]
This year, the Brand Conference headed back to the 'home of cricket', Lord's Cricket Ground.
Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.
Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.
Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.
Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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+44 (0) 20 7549 3250