The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.
Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above
Insider knowledge and know-how from leading international experts.
Establish valued connections with over 5 hours of structured, strategic networking opportunities
Head of Brand - UK, Europe, and The Americas
Patrick Alo works across the portfolio of Virgin businesses to protect and promote the Virgin...
Head of Partnerships, Premier League
Tom Greenwood has been working in the UK sports marketing industry for over 9 years, after...
Founder and Content Director, Activative
Jeremy is a founder of sponsorship activation intelligence provider Activative. The company helps...
Chief Executive Officer, IRB
As Chief Executive of the International Rugby Board and Managing Director of Rugby World Cup...
Founder and Chairman, Phoenicia Sport
Chris Lencheski is one of the most well respected professionals in the global sports and...
Senior Director, Head Of Global Alliance Marketing, McDonald’s
At McDonald’s, John is responsible for setting the strategic direction for the company when it...
Head of Sponsorship, British Gas
With a background in PR and branding, Matthew has been involved in shaping and implementing...
Head of Sponsorship Sales, Manchester United Ltd
Tom Hill is Head of Sponsorship at Manchester United, having joined the Club in 2008 as Regional...
Chief Product Officer, deltatre
Carlo De Marchis is the Chief Product Officer at deltatre and has joined the company in 1988; for...
Campaigns Manager, Sport England
Josie is an independent consultant and Sport England’s Campaign Manager for the multi-award...
Senior Director of Brand & Integrated Marketing at Major League Soccer
As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is...
Commercial Director, London Irish Rugby Club
Jim O'Toole has responsibility for all of the club’s commercial activities from sponsorship to...
Co-Founder, Ball Street
Matt is co-founder of Ball Street, a community of sports influencers who combine to generate...
Senior Vice President – Marketing & Business Development, ATP
George started his career at DDB Worldwide, New York where he worked for two years in account...
Vice President Partnerships, including Sponsorships and Media, Huawei
20 years of international media and marketing experience. Growing businesses globally since 2004....
CEO, Whitestone International
Chris has 30 years experience working with leaders of iconic sports and non-sports businesses such...
General Manager Marketing Communications, Nissan Europe
An Automotive industry professional with qualifications in Psychology (BSc) and Marketing (CIM...
Head of Sports, Social Chain
Like the majority of the team at Social Chain, Alex Ayin, always wanted to challenge the...
Global Sponsorship Manager, Heineken International
After graduating from University of Southampton, Tim joined Karen Earl Sponsorship and worked on...
Commercial Director, ECB
Sanjay Patel joined the ECB in September 2014 from Heineken UK. He has spent the last 18 years...
Co-Founder & CEO, Squawka
Sanjit has 14 years experience working in media, advertising, sports and technology including IPC...
Managing Director, Slingshot Sponsorship
Jackie is driven by the belief that sponsorship – specifically sustainable, synergistic commercial...
Global Business and Communications Director, Clipper Ventures
Jonathan's focus is to maximise the global media exposure and business opportunities for the...
Managing Director EMEA, Fuse Sports + Entertainment
Mark is Managing Director EMEA of Fuse Sport + Entertainment, one of the fastest growing...
Head of Leisure, 20.20
Michael heads the sport and leisure division at strategic design consultancy, 20.20. He has led...
Commercial Director, West Ham United Football Club
Felicity Barnard was appointed as West Ham’s Commercial Director in March 2014, following three...
Consultant, Seven League
Antonia has spent her entire career dedicated to digital coverage of sport. After gaining a masters...
Commercial Director, British Olympic Association
Simon joined the BOA as Commercial Director in August 2014 from Tough Mudder, where he was Senior...
Commercial Director, Team Sky
Hugh is Commercial Director of Team Sky with responsibility for communications, marketing, fan...
Head of Marketing, Marylebone Cricket Club
MA Graduate in Sports Marketing from the University of Memphis, USA, Elly Cockcroft is now the Head...
Ore Oduba is a rising star of sports broadcasting and a regular face on the UK’s leading morning...
Founder & CEO, Daley Strategic Advisory
Daley Strategic Advisory
Lee Daley is a global business strategy consultant working across multiple sectors: consumer...
Managing Partner, Global Sports Practice, Odgers Berndtson
Simon Cummins is a Partner in the London and Zurich offices of Odgers Berndtson where he heads...
Head of Branded Content Solutions | Europe, Middle East & Africa
Susan Agliata is the Head of Branded Content Solutions for Europe, Middle East & Africa at Google....
Head of Sports Programmes, Unicef
Tom has been working on major partnerships between the charity and third sector for more than 10...
Chief Marketing Officer, Bacardi & President of Bacardi Global Brands
Andy Gibson is responsible for the global marketing organization.
Mr. Gibson has achieved notable...
Chief Commercial Officer, ICON
Mark has developed and launched brands within large companies, run his own strategic brand...
Executive Vice President, Global Head of Research, Repucom
Mike is responsible for all aspects of Repucom’s powerful global research capability, helping...
CEO, Havas Sports & Entertainment UK
A creative and experienced marketing and sponsorship professional, Tove is responsible for...
Head of Digital, Synergy
Josh has been working in sports marketing for over 15 years, always with a focus on innovation...
CEO, TrueGold Communications
As the former London 2012 Marketing and Communications Director for BT Global Services, Michael was...
Head of Client Services, Two Circles
Phil is Head of Client Services at the award-winning agency Two Circles. His role at Two Circles...
Jim O'Toole has responsibility for all of the club’s commercial activities from sponsorship to hospitality and match day ticket dales to the management of London Irish’s extensive community programme
A graduate of Queens University, Belfast where he studied Modern Languages, Jim subsequently attended the University of Surrey in Guildford where he studied Tourism Marketing.
His 25 year career in sports marketing and management has seen him work with some of the biggest brands in world sport including Manchester United, FIFA, Ferrari and Rugby World Cup. His expertise lies in doing sponsorship deals and making them work for sponsors.
He has 20 year experience in agency management and has held senior management roles in two world championships, in powerboat racing and in professional sailing before arriving at London Irish in February 2013.
Crest Nicholson, O’Neills Sportswear, Ipro sport drink, Etixx sports nutrition, Upham Brewery and House of Fraser are some of the partners Jim has delivered.
Mark is Managing Director EMEA of Fuse Sport + Entertainment, one of the fastest growing consultancies in its sector. Fuse creates inspiring partnerships and experiences for major blue chip brands such as Vodafone, Nissan, Standard Chartered, Renault, Playstation, Intel, Visa, Virgin Media, Pepsi, Gatorade, Google, John Lewis, McDonalds and Carlsberg.
Mark joined Fuse in 2011 from his position as Director of Marketing for the America’s Cup Event Authority in San Francisco where he was responsible for helping to reinvent one of the leading global sports events. As well as negotiating partnerships with blue chip brands such as Louis Vuitton, PWC and Puma, Mark created a groundbreaking live streaming partnership with Youtube/Google.
Previously Mark ran independent agency brandRapport, tripling the value of the agency in two years before selling to Ingenious Media. In 2004, Mark took a sabbatical to study an MBA with a focus in International Marketing, at ESLSCA in Paris, graduating top of class out of 75 students from 44 countries and becoming the first person in the history of the business school to graduate with a ‘summa cum lauda’ MBA. His interests include film, sports and spending time with the family.
Andy Gibson is responsible for the global marketing organization.
Mr. Gibson has achieved notable success during a more than 20 year career in consumer products marketing and sales that has included assignments in Australia, Asia, the United States, Latin America and Europe.
He joined Bacardi in April 2013 from Carlton United Brewers where he was Chief Marketing Officer of Australia’s leading brewer. Before Carlton, he worked for Diageo for 13 years in a series of general management and marketing leadership positions on five continents.
Mr. Gibson began his sales and marketing career with Mars/Masterfoods in Australia/New Zealand.
Chris Lencheski is one of the most well respected professionals in the global sports and entertainment landscape. With over 20 years of professional experience, he has authored industrysetting standards and practice guidelines followed by major entities from network and cable television groups to Fortune 500 companies. His work has included collaborations with the Americas’ Cup, the Olympics, Formula One and World Cup projects as well as a host of international and national properties from every major league to governing bodies. The Pennsylvania resident is recognized as an authority in identifying and leveraging commercial rights sponsorship, partnership strategies and alliance opportunities to drive dramatic increases in sales, digital and television carriage distribution and CPG market visibility.
Chris recently returned to his roots as the Chairman and Founder/CEO of Phoenicia, which has offices in New York City, Dallas, Los Angeles and London. Its client portfolio exists between media start-ups to traditional CPG brands using sports and entertainment as change-agent platforms. The company recently won the global commercial rights agreement with the Back 9 Network - the Golf lifestyle TV sports network based in the USA programming golf and golf lifestyle original programing on DirecTV in the USA to 20 + Million homes. Back 9 Network is the first truly independent sports network launched in the USA in over 20 years.
An Automotive industry professional with qualifications in Psychology (BSc) and Marketing (CIM Diploma), having lived and worked in the UK, Switzerland and France. Currently managing Marketing Communications for Nissan Europe and Russia. 11 years’ experience in cross functional roles progressing quickly into management, embracing a variety of challenges. Leading change through industry-leading digital investment, sponsorship programmes, product placement growth and award-winning content production.
The past months brought Nissan to another level, through the launches of no less than 10 products, with both the renewal of Nissan’s iconic products (Qashqai, Juke, X-Trail) or the release of brand new products like the Pulsar. This saw Nissan take a lead position in TV and Digital communications with a clear integrated approach. The campaigns supporting those launches are deployed across Europe with an important digital mix delivering our brand promise of Innovation that excites with consistency. This year also saw the launch of our sponsorship of the UEFA Champions League, allowing us to connect with our audience all around the globe through what excites them the most.
MA Graduate in Sports Marketing from the University of Memphis, USA, Elly Cockcroft is now the Head of Marketing at Marylebone Cricket Club (MCC), Lord’s Cricket Ground, with 8 years of professional experience within cricket. She has a comprehensive knowledge, understanding and love of the game, as well as the wider sports market. As a member of MCC’s Senior Leadership team, Elly has responsibility for marketing of the Club and its products and services, brand development and ownership, customer experience and retail, with experience and success in both structuring and leading teams. Hard working and enthusiastic, Elly is passionate about her and her team being the best they can be, and that there is always something new to learn.
Phil is Head of Client Services at the award-winning agency Two Circles. His role at Two Circles includes working with clients including Liverpool Football Club, the Lawn Tennis Association, Bath Rugby, Trent Bridge and the MCC; using data to help them develop stronger relationships with their customers and grow commercial revenue.
Phil joined Two Circles from Chelsea Football Club, where he was responsible for managing the club’s customer insight strategy and developed what is widely regarded as one of the leading CRM programmes in the sports industry.
Graduating from the University of East Anglia with a first class degree in 2001, Phil completed a Master’s degree at Oxford University before starting his career in the music industry. Having launched and managed a number of influential US-based independent record labels in Europe, he went on to lead the marketing team at Southbank Centre, the world’s largest centre for the arts and one of London’s leading cultural destinations, before joining Chelsea in 2010.
As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada, leading all campaign and creative development, as well as messaging and marketing outreach. He is actively involved in creating innovative marketing platforms and initiatives that enable MLS to grow the appeal of the brand.
Bruce led the recent rebranding of the League, which was unveiled in September 2014 and rolls out fully in 2015.
Before MLS, Bruce spent six years at Wolff Olins, a global branding firm, working across their three global headquarters in London, Dubai and New York. He worked as a consultant on the creation of the London 2012 Olympic brand and led multiple projects in the Middle East for the governments of Abu Dhabi and Oman.
Bruce moved back to the United States in 2010 to complete his MBA at the Warsaw Sports Marketing Center at the University of Oregon. During his time there, he consulted with a number of sports organizations from Umbro to General Sports and Entertainment.
A native of Sunderland, England, Bruce currently lives in New York.
Jonathan's focus is to maximise the global media exposure and business opportunities for the Clipper Round the World Yacht Race and its partners. Over the last 5 years the company has grown its global reach to in excess of four billion in over 200 countries; introduced major global brand partners and engaged with Governments such as the UK GREAT Britain campaign. He has extensive experience with a diverse track record in marketing and communications; event management and sponsorship development; broadcast production, digital and interactive media.
Tom has been working on major partnerships between the charity and third sector for more than 10 years, the last 5 of which have been connected to UNICEF’s work in sport. Through the London 2012 Olympics and the Glasgow 2014 Commonwealth Games, Tom has led a team generating millions of pounds for UNICEF’s work, reaching global audiences to raise awareness and benefiting the lives of children around the world through the use of sport as a development tool. This summer’s ground-breaking fundraising appeal for UNICEF during the Commonwealth Games Opening Ceremony in Glasgow raised more than £3.5m and demonstrated how collaborations between major sport events and good causes can achieve amazing results.
Tom and colleagues at UNICEF continue to develop ways of building on the experience and expertise generated through partnerships with events, clubs, sponsors and high profile athletes in the sports industry work to support UNICEF’s objective of improving the lives of children around the world.
As Chief Executive of the International Rugby Board and Managing Director of Rugby World Cup Limited, Brett Gosper is responsible for the strategic and business operations of Rugby’s global governing federation. As the sport continues to reach out, engage and inspire participants in record numbers worldwide, Brett’s oversees the implementation of the IRB’s record investment, development and player welfare strategies, the delivery of a what us set to be a record-breaking Rugby World Cup 2015 in England, a landmark Rugby World Cup 2019 in Japan and Rugby's successful return to the Olympic Games in 2016. A Rugby man and former player with Racing Club in France and Australia Under 21, Gosper joined the IRB in 2012 following a distinguished career with major international businesses, most recently as Chief Executive Officer of McCann Erickson Europe, Middle East and Africa and Chief Executive Officer of McCann Erickson USA.
Chris has 30 years experience working with leaders of iconic sports and non-sports businesses such as FIFA, IAAF, ECB, Manchester City Football Club, Adidas, Aegon, OneWorld, Volvo, Mobil, Bic and numerous others.
He formed Whitestone International in 2000, after 10 years as a director of Interbrand, to focus on building sports ‘brands’ as holistic commercial assets designed to meet both hard and soft business targets.
Specific to his and Whitestone’s approach is enhancing sporting value and revenue through integrated strategic and creative thinking that unites stakeholders around common goals, creates emotive connections with fans, builds value in intellectual property rights and supports commercial and sponsorship sales. In other words, improving the sporting experience to advance sports business.
Chris currently sits on the board of directors for R4UK and is a former director of British Universities & College Sports and Coolbrands council member.
Simon joined the BOA as Commercial Director in August 2014 from Tough Mudder, where he was Senior Vice President, Commercial. Since its inception, Tough Mudder has seen over 1.5m participants taking part in over 100 events globally, raising $7m for charity in the process. Simon headed up the commercial team which saw over 20 partnership deals and the development of a merchandise programme.
Between 2009-2012, he was part of the hugely successful commercial team at the London Organising Committee of the Olympic and Paralympic Games (LOCOG) which raised over £700m in revenue. Prior to that Simon’s background was in the financial sector, with roles at NM Rothschild & Sons and KPMG.
Simon’s responsibilities at the BOA include developing the commercial programme including sponsorship and licensing.
Josh has been working in sports marketing for over 15 years, always with a focus on innovation and integration. As Head of Digital, Josh leads Synergy’s 'socially-supercharged sponsorship’ offering, where sports fan communities, social content and creativity come together. Synergy’s clients include Martini, BMW, Coca-Cola, BP, MasterCard and Canterbury.
Prior to Synergy, Josh was Head of Strategy and Creative at Omnicom's pan-European sponsorship agency, Experience Worldwide. He then established Robinson Pincus, a strategic consultancy focusing on the sweet spot between Sponsorship and Social Media, ultimately taking this in-house to Sports Revolution. Here, he led the design, build and launch of StadiumLive, a start-up bringing together state-of-the-art stadium wifi infrastructure and an award-winning matchday app, in partnership with Cisco.
Carlo De Marchis is the Chief Product Officer at deltatre and has joined the company in 1988; for 26 years now, he has experienced the highest levels of sport all around the world and participated to every step of deltatre’s impressive growth. Today, Carlo De Marchis leads the Company’s Product Strategy with an exclusive drive on Social Media, Multi-platform digital solutions and their interaction with the TV.
Carlo is seen as an innovator, challenger, and visionary, someone who is curious, passionate, assertive, early-adopter. He also has a fanatical user-perspective attention to the quality and usability of what deltatre delivers to clients and end-users.
[email protected] ; www.deltatre.com ; Twitter: @cdm
Sanjit has 14 years experience working in media, advertising, sports and technology including IPC Media (Time Inc), Magicalia sports publishing and European digital marketing firm TradeDoubler AB.
He is now co-founder & CEO at Squawka – the next generation football media business using data and unique content to build large and engaged audiences online & mobile. Squawka has generated over 70 million user sessions in 2014 and is fast becoming one of the largest football properties in the digital space.
Sanjit spent over two years lecturing for the Digital Marketing Institute and is also a Freeman of the City of London. He has appeared on Bloomberg, the Guardian, Sunday Times, Evening Standard and New Scientist discussing the business of data and marketing in football & media.
Simon Cummins is a Partner in the London and Zurich offices of Odgers Berndtson where he heads the Global Sports Practice placing leaders into Sport for the past 7 years, including the CEO of London 2012, The RFU and MCFC.
Previously he was a Director of GEMS schools and a Director at Gabbitas, heading their recruitment and consultancy department. Prior to this, he was a Headmaster for ten years. Whilst at Millfield he was Head of the Prep and a member of the Management Group for all three Millfield Schools and Millfield Enterprises.
He is an accomplished sportsman, playing a high level of rugby and cricket, as well as being active in outdoor pursuits. Skiing and golf now dominate any spare time. He is a Non-Executive Director at RPMC, a leading sponsorship & hospitality agency and innovision, a leading experiential marketing and event agency.
Simon was educated at Borough Road College, Greenwich and Bath Universities.
Jeremy is a founder of sponsorship activation intelligence provider Activative. The company helps its clients stay at the forefront of this
evolving landscape with consultancy, monitoring and publishing services that offer insights into emerging strategies and tactics, contemporary trends and innovations, creative inspiration and idea generation and competitor/sector/platform analysis. Activative works with rightsowners, brands, agencies and professional service providers across the sponsorship/partnership and brand alliance community - from sports, music, arts and culture, to education, ecology, cause and corporate social responsibility.
Jeremy focuses on the consultancy and content aspects of the business and on steering Activative's strategic development.
Before founding Activative, Jeremy was the director of the consultancy division of media intelligence provider Xtreme Information (now Ebiquity) and also worked for media consultancy Human Capital. Previously he worked as a journalist in the media, financial, legal and political arenas. He holds Masters degrees in Journalism (from Northwestern University, Chicago) and in Philosophy (from Emmanuel College, Cambridge University).
20 years of international media and marketing experience. Growing businesses globally since 2004.
The last three years dedicated to improving the presence of a Huawei overseas Nick is a digital pioneer, he has proven ability to inspire and lead organizational change. He has used his extensive knowledge of the media and sponsorship landscape to deliver real results. Before specializing in Telecoms Nick lead media strategy for OMD in Asia and Europe, leveraging his background in media research and psychology.
Vice President Partnerships, including Sponsorships and Media (2011 to date)
Nick has over 14+ years mobile experience:
Antonia has spent her entire career dedicated to digital coverage of sport. After gaining a masters in Sports Broadcast Journalism she started in video production at BBC Sport and UK Athletics before spending three years in digital communications at Everton Football Club.
From there she joined the digital team at LOCOG – helping to create and run london2012.com. She is now a consultant at Seven League - one of Europe's leading digital sport companies.
Antonia is passionate about creating unique digital experiences of live sporting events and has spent 2014 leading the digital output of the Ultimate Fighting Championship in the EMEA region.
A creative and experienced marketing and sponsorship professional, Tove is responsible for overseeing daily business operations, client and partner relationships, strategy, and new business development for Havas SE UK. She leads a team of 30 sports & entertainment professionals who work with a number of leading brands and organizations including Barclays, The Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, AEG, and Yahoo!. Tove joined Havas SE in 2014 after seven years at MEC Access UK, where she held the role of Managing Director, tripling the size of the division and delivering effective communication campaigns for clients such as Danone, Wrigley, Specsavers, Morrisons, and Sony Ericsson, amongst others, around their sport & entertainment partnerships.
Before going agency-side, Tove had a successful career at the BBC as Head of Marketing for BBC Sport and Head of Digital Marketing, as well as other marketing roles for Radio 3, Radio 2, and BBC TV. Tove holds an MBA and a degree in Business Studies.
Tom Hill is Head of Sponsorship at Manchester United, having joined the Club in 2008 as Regional Sponsorship Director. In that time he has worked on a number of projects including the appointment of Aon as the shirt sponsor of Manchester United, the international development of the clubs media & telecommunications strategy, distribution of the clubs 24/7 TV channel, financial services affinity partnerships and the growth of the clubs Red Cafes, Restaurant & Bars in Asia. In 2009 Tom was recognised as one of How-Do’s top 100 marketers in the North West of England.
Tom manages Manchester United’s London office as well as the Regional Sponsorship Teams in Hong Kong and is responsible for the Club's Sponsorship strategies and execution.
Prior to joining Manchester United, Tom was responsible for the Sales & Marketing at The Rugby Football Union.
Sanjay Patel joined the ECB in September 2014 from Heineken UK. He has spent the last 18 years working within the alcoholic drinks sector where he has had a variety of brand marketing & commercial roles in the UK and international markets. Sanjay has worked on world leading brands such as Gordon’s gin, Baileys Irish Cream and Smirnoff vodka at Diageo. He was with Heineken for the last 7 years where he was Brand Unit Director on cider and latterly Marketing Strategy & Planning Director. Sanjay was a keen cricketer but is now more likely to be seen on the golf course.
Lee Daley is a global business strategy consultant working across multiple sectors: consumer marketing, brands and technology; private equity; sports; fashion; and software. He spent over 25 years in the marketing communications sector where he achieved note as a CEO and strategist working with many of the Fortune 500 companies.
A former CEO and Chairman of Saatchi&Saatchi UK, he was also Chief Strategy Officer McCann Workgroup in EMEA and globally and the Worldwide CEO&CSO of Red Cell Network for WPP and Executive Chairman of HHCL/Red Cell.
Outside of advertising he was strategic partner of Endeavour Marketing Services in New York and WW Commercial Director of Manchester United.
Since 2011 he has run his business out of the New York. He is passionate about sports and the ability of sporting organisations to create commercial value by exploiting new technologies and strategic partnerships. Lee sits on the Boards of several businesses in the US and in Europe and has homes in New York and London.
Tom Greenwood has been working in the UK sports marketing industry for over 9 years, after initially qualifying as a corporate lawyer in the City.
He joined the Premier League as Head of Partnerships in 2009 where he is responsible for the management of the Premier League's sponsorship and licensing programme, as well as commercial strategy and managing commercial relationships with Premier League Clubs.
Prior to this, Tom spent 3 years working in English cricket as Commercial Manager at the Professional Cricketers' Association.
Before his move into sport, Tom trained as a solicitor with Linklaters, working primarily in M&A and private equity.
George started his career at DDB Worldwide, New York where he worked for two years in account management with focus on pharma business.
During his eleven years at the top of men’s professional tennis, George has played a vital role in strategic planning for ATP’s Brave New World (the biggest strategic change process in the organisation’s history), the introduction of the new ATP branding in 2009, creation of the new categories of tournaments and the relocation of the Barclays ATP World Tour Finals to London.
George is currently responsible for driving ATP’s business development and marketing, production of the weekly ATP World Tour Uncovered tv show, editorial management of ATP digital channels as well as marketing and show production at the Barclays ATP World Tour Finals, the world’s biggest indoor tennis tournament.
Felicity Barnard was appointed as West Ham’s Commercial Director in March 2014, following three years as Partnership Development Director with Arsenal where she headed up their Asia office.
Over the past year, her new corporate partnership strategy, has seen the negotiation of lucrative agreements with a host of global brands, including a new technical and shirt front partnerships.
The revenues resulting from these commercial activities have helped West Ham both to invest heavily in its playing squad this summer, and announce that they will introduce the most affordable season tickets in the Premier League when they move to the former Olympic Stadium in 2016.
Mike is responsible for all aspects of Repucom’s powerful global research capability, helping leading organisations in the global sports, leisure and entertainment industry make better commercial decisions through deep insight into their stakeholders, fans and competitors. An Oxford graduate, Mike spent his 20s in the British Royal Navy before joining Nielsen in the Middle East and Africa.
Over two decades he led some of Nielsen’s largest global client relationships, working across all continents and a huge range of consumer and advertising research challenges as a Managing Director and member of Nielsen’s European Management Board.
Mike’s passion is identifying the trends which are driving change in the industry, and helping Repucom’s clients get ready to win in the years to come.
With a background in PR and branding, Matthew has been involved in shaping and implementing partnerships for most of his career – latterly heading up Sponsorship at British Gas.
Primarily focusing on the title sponsorship of British Swimming and its subsidiaries, Matthew has been able to focus on making swimming’s assets work hard for British Gas. As a non-Olympic sponsor of an Olympic sport, Matthew oversaw BG’s hugely successful 2012 campaign which gave free swims to anyone that pledged support to the British Swimming team. He has led the development of innovative and technological activation campaigns that support both the sport’s and his objectives.
Matthew speaks widely about the often forgotten importance of growing employee engagement through sponsorship. Through various activations and campaigns, he has learned how to build consumer trust through sponsorship and the importance of a tangible business return.
After graduating from University of Southampton, Tim joined Karen Earl Sponsorship and worked on the Coca-Cola and NTL accounts activating their football sponsorships. He joined Coca-Cola in 2002 activating global properties such as FIFA World Cup and Olympic Games in the UK. Tim was also responsible for promoting the signature domestic sponsorships like the Football League, British & Irish Lions and Rugby Football Union.
In 2008 Tim moved to Amsterdam to lead the Global Sponsorships for Heineken International and is responsible for their signature properties – in particular the UEFA Champions League, Rugby World Cup & Rugby Champions Cup. As well as leading the sponsor strategy, Tim is responsible for managing the ATL, BTL, Digital, PR & Promotions of the sponsorship across the 100+ activating markets. In addition, Tim is responsible for the delivery of all the sponsorship rights and is the primary contact for Heineken’s contracting partners at UEFA, IRB & EPCR.
Ore Oduba is a rising star of sports broadcasting and a regular face on the UK’s leading morning news programme, BBC Breakfast.
Whether it’s presenting the sport on the famous red sofa, or reporting live from various locations, Ore’s warmth and enthusiasm has seen him emerge as a BBC Breakfast favourite. He has played a large part in the coverage of the London 2012 Olympic Games, the 2014 Commonwealth Games and presents on Match of the Day and Football Focus. That’s not to mention interviewing some of the biggest names in sport.
Ore learnt his trade on Children’s television and, in September 2008, became the youngest ever anchor of CBBC’s Newsround and Sportsround only months after leaving Loughborough University.
In June 2014, Ore combined his love of sport and entertainment as one of the presenters on BBC1’s brand new series A Question of Sport: Super Saturday. Ore’s work on BBC Radio 5 Live is further evidence of his all-round broadcasting ability.
Patrick Alo works across the portfolio of Virgin businesses to protect and promote the Virgin brand, while highlighting best-in-class marketing expertise from around the Group.
As an accomplished senior marketing professional and brand builder, he has a proven track record of leading breakthrough international results for multi-billion dollar, purpose-driven businesses.
Currently Head of Brand for Virgin, across the UK, Europe and the Americas, his previous experience includes Director of Marketing for The Walt Disney Company in the Asia Pacific region and worldwide Special Projects, and leading international marketing campaigns for two of the most successful entertainment brands of all time at Electronic Arts, Inc.
Matt is co-founder of Ball Street, a community of sports influencers who combine to generate significant scale and influence that enables brands to connect with fans around entertaining content and shared passions.
As well as emerging influencers such as Arsenal Fan TV and RedMenTV, Ball Street fields an experienced team that includes former England and Arsenal footballer Ian Wright as well as the former BBC Head of Football.
Having worked with major brands including Google/UEFA, Virgin Media, Betfair, Papa John’s and the official England sponsor Vauxhall, Ball Street is challenging the status quo and giving brands new ways to leverage their assets, tell their stories and develop more meaningful relationships with fans around their passions.
Former Commercial Director of talkSPORT and Sport Magazine, Matt has a proven track record of working with official and unofficial brands and embedding them effectively within the sporting conversation.
Michael heads the sport and leisure division at strategic design consultancy, 20.20. He has led brand and hospitality projects for some of the biggest names in world sport today - from Arsenal FC, Liverpool FC and Chelsea FC to Wembley, Silverstone, Ascot, Churchill Downs and Atlanta Falcons (not to mention assisting West Ham United via the conversion of the Olympic Stadium).
Michael leverages his experience to put the fan at the heart of every club. And with fan relationships akin to family bonds, Michael is an advocate for brave and meaningful change in an industry with the most passionate critics around.
His broad retail and leisure experience has seen him help strategically navigate brand proposition change for the likes of BAA to B&Q, Tesco to Guoman Hotel Group, Mecca and Whitbread.
He has overseen the creation of 35 hospitality stadium concepts (from VIP to mass) now active or under construction across UK, as well as helping improve the match day experiences at Arsenal FC, Liverpool FC, Chelsea FC and Wembley Stadium.
Mark has developed and launched brands within large companies, run his own strategic brand consultancy, and now within ICON, helps world class brands position themselves on the world stage by creating and delivering brand and live experiences.
During a 25-year career, Mark managed both the rebranding of London Electricity Group (including 20 sub-brands) to EDF Energy (2003), and COLT Telecom’s strategic brand repositioning (2009). He was also part of the London 2012 Olympic and Paralympic bid team, responsible for raising London 2012’s brand awareness and, in the process, positively impacting public support.
Currently Mark is responsible for ICON's commercial-related activities including business development, marketing and communications, and service delivery for all our sport, retail, corporate and public sector clients. We pride ourselves on bringing brands to life.
At McDonald’s, John is responsible for setting the strategic direction for the company when it comes to its alliance portfolio Globally, Nationally and Regionally. He oversees the development of alliance activation and is responsible for the negotiation and relationship management of all McDonald’s alliances and athlete/celebrity relationships.
McDonald’s current alliance relationships include The Olympics, World Cup, Euro Cup, McDonald’s All American Basketball, NHL, NFL, Earnhardt/Ganassi Motorsports, Patrick Kane, Tim Howard, Jamie McMurray, Alex Morgan.
Like the majority of the team at Social Chain, Alex Ayin, always wanted to challenge the traditional path that he was meant to follow and dropped out from a promising, stable, career on the Virgin Media Business graduate scheme to focus on his true passion, sports.
Our ultimate goal is to challenge and change how sports teams, players, clubs, leagues, products traditionally engage, influence and inspire the next generation. Young people can pick and choose what information they want to see on their social media channels, and in doing so, refrain from fully engaging with costly ‘in your face’, unrelated & ineffective advertisements.
We believe in producing the most relatable, creative content for the appropriate channels, always with the interests of the youth market in mind.
Hugh is Commercial Director of Team Sky with responsibility for communications, marketing, fan engagement and partnerships. From 2008 to 2013 Hugh was CCO of the British Olympic Association; helping establish Team GB as the greatest sports brand of the nation: “Our Greatest Team: 600 athletes - 60 million strong”.
Prior to this he spent 3 years as Commercial Director of the BAR Honda F1 team, until the sale of the team to Honda in 2005. From 1995 to 2005 Hugh was the co-owner of Prodrive, the largest independent global motorsport organisation – a £125m turnover business with 1200 staff worldwide (Subaru WRC, Aston Martin Racing, Ferrari Le Mans, Honda/Ford/Alfa BTCC). Prior to sport Hugh worked for global advertising agencies such as Saatchi & Saatchi, Y&R and Hill & Knowlton.
During this period he lived in London, Paris and New York working with P&G, J&J, Heinz, BAT, Amex, British Airways and Ford.
As the former London 2012 Marketing and Communications Director for BT Global Services, Michael was responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for operational and crisis communications across BT’s highly acclaimed London 2012 Delivery programme, as the official Communications Services partner for London 2012.
In September 2012, BT was recognised by politicians and business leaders as the company that provided the greatest corporate contribution to the success of London 2012. Since then, Michael led BT to being awarded a number of industry awards for its performance throughout the London 2012 Olympic and Paralympic Games, and helped BT’s brand enter the Global 100 for the first time in its history.
He now runs his own consulting firm, TrueGold Communications, and is actively engaged on future major sporting events including Rio 2016, Pyeongchang 2018, Tokyo 2020 and the current Rugby World Cup 2015 where he continues to work in an advisory capacity for corporate sponsors and organising committees.
Josie is an independent consultant and Sport England’s Campaign Manager for the multi-award winning, fully-integrated This Girl Can.
She has over 20 years experience in sports marketing both in agency and in-house in the UK and overseas. She specialises in strategic communications, crisis management and campaign leadership for organisations interested in brand-build using sport as a marketing platform.
Josie began her career in Public Relations before moving into full integrated marketing communications. She has lived and worked in the UK, South Africa, Qatar and the USA, where she hold the post of Director of Global PR for adidas Group’s Reebok brand from 2008-2011. She returned to the UK in 2011 to work with both adidas & EDF Energy on their award-winning campaigns leveraging the 2012 London Olympics. She has worked with brands on every FIFA World Cup and Olympic games since 1998.
Josie began her sports marketing career in 1996 with Advantage International, now Octagon Sport Marketing where she worked across all operating division including Athlete Representation, Sponsorship Consultancy and Major Events. She spent five years at Hill & Knowlton, served on the Board as Director of Sports Marketing & Sponsorship leading high-profile work for brands including adidas, Gillette and UBS and national governing bodies including the RFU and WSA.
Josie began her professional life as an arts publicist and remains a passionate supporter of the arts serving as a Non-Executive Director on the Board of Stan’s Café theatre company.
Jackie is driven by the belief that sponsorship – specifically sustainable, synergistic commercial alliances – has the power to transform business. By identifying an organisation’s proposition and core values as the first step, Slingshot helps clients recognise the value of their assets and audience, and then find the right commercial partners for mutual benefit, for the long term.
In just 5 years, Jackie has taken Slingshot Sponsorship from its Central London base to a game-changing business with offices worldwide, successfully delivering diverse and wholly integrated campaigns with some of the world’s most forward thinking brands, grass roots charities, leading FTSE 100 companies, global music artists, start-ups and entrepreneurs. Jackie is a regular speaker across the globe on topics of sponsorship, entrepreneurship, commercialisation, technology and VC funding.
Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the association’s history.
Susan Agliata is the Head of Branded Content Solutions for Europe, Middle East & Africa at Google.
She works with some of the largest brands and agencies across Europe to help them define their YouTube content and distribution strategies and connect to new and passionate communities through creation and collaboration with the influencer ecosystem.
Beginning her career in publishing, she joined Google NY in 2009, and after spending a few sunny years in San Francisco, now lives and works in London.
This year, the Brand Conference will head back to the 'home of cricket', Lord's Cricket Ground.
Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.
Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.
Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.
Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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