Back for its fifth year and expanding to two days for 2018, TBC will dive deep into the trends that are redefining sports sponsorship and marketing. The industry’s biggest global players will provide their hard-won insights and learnings on how sponsorship activation and measurement are evolving, how digital platforms continue to reshape the landscape and how to be ready for the opportunities that are about to appear.
20 minute interactive sessions led by handpicked experts to provide a knowledge-sharing platform and best practice guidance to brand communication.
Following the technical workshops, our chosen experts will host round tables. With a maximum of 10 per table this enables tailored content, in-depth discussion and core-focus learning for attendees.
Content rich sessions led by senior level speakers on the latest trends in brand communication. Featured topics will range from fan engagement to brands in esports, and you can be sure that no stone will be left unturned.
The Brand Conference will showcase brand new concepts, models and technologies that are reshaping the sports and digital landscapes.
Leading global brands will present focused analysis into their own strategies, successes, challenges, opportunities and ultimately how to get the best returns on ROO/ ROI.
These informative and engaging panels will allow attendees to learn key takeaways from sponsors, clubs, and international rights holders who have implemented successful brand initiatives.
Join a structured networking environment with a dynamic and friendly community of people who are looking to extend their global network while having genuine business conversations.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
Brianne leads the EME marketing team, which manages NBA brand marketing, social media channels, and CRM initiatives. The primary focus is to drive fan growth and increase following and engagement amongst core fans in the region. As part of this, she oversees the NBA’s European primetime game campaign, “NBA Sundays,” to drive viewership in the region. The goal of the NBA’s country-specific social channels is to engage fans authentically through locally relevant content. Our following is industry leading and continues to grow in both engagement and reach.
As Vice President of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada. In this role, Bruce leads all positioning work for the League and its big events, as well as campaign development and marketing execution. He is actively involved in developing new branded platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. Bruce led the recent rebranding of the League, which was launched at the beginning of the 2015 season. A native of Sunderland, England, Bruce currently lives in New York.
Joanna became RFU Director of Digital, Marketing and Communications in May 2016 and is responsible for the England Rugby digital, marketing and communications strategy, integration, planning and delivery.
Her remit covers: England Rugby content and channels, including digital strategy and delivery, team and corporate communications, media relations and media operations, CRM, the England Rugby brand as well as setting and delivering the fan's stadium spectator experience and match-day sports presentation.
She was Communications and Marketing Director for three years at England Rugby 2015, organisers of Rugby World Cup 2015.The tournament delivered record ticket sales and digital reach, and the tournament’s marketing campaign won a Sports Industry Award for the best integrated marketing campaign in 2014. Her previous roles include Head of PR and Media for LOCOG, organisers of the London 2012 Olympic Games and Paralympic Games, and Director of Global Communications for the Financial Times. She has over 20 years' experience in communications roles and was awarded an MBE in 2017 for Services to Sport.
Following working in the UK for six years in various roles, Fiona Taag first joined DHL in 2005 as Marketing Manager in New Zealand, and later moved to Bahrain as Middle East & North Africa Marketing Manager. She then returned to New Zealand to manage the DHL Express global sponsorship of RWC 2011. In 2012, she joined the Deutsche Post DHL Group head office in Germany as Global Sponsorship Manager, and again had the opportunity to manage DHL’s partnership of RWC 2015. As Head of Global Sponsorship, she currently manages partnerships for DHL Express including the World Rugby Sevens Series, Manchester United, MotoGP™, Exhibitionism – The Rolling Stones, The Grand Tour and AEG, as well as assisting colleagues around the world to activate Formula 1®, Fashion, Formula E and a variety of local partnerships.
Nick is the Founder & Head of SPORF. A sports digital sports publishing brand with over 15 million fans. From creation in his University bedroom in 2012, to being today’s highest-followed digital sports publishing brand in the UK. Nick’s determination and creative mindset has allowed him to transform a hobby into an award-winning digital brand. His unique approach has been recognised industry-wide, having recently been inducted into the Sports Industry NextGen Leaders Class of 2018. Nick is on a journey to re-define the sports publishing space by ‘doing things differently’.
Since graduating from the University in Bath, Elie has spent the past 12 years working within the Sport Industry. Having spent time working agency side at Fast Track Agency with GlaxoSmithKline (Lucozade Sport) she moved brand side to work at QBE Insurance on their rugby portfolio, before moving to SKY to manage their cycling marketing. Elie joined LVMH Watch and Jewellery Group at the end of 2016, where she now assumes the role of Marketing Director for TAG Heuer. Her responsibilities include overseeing activations for the brand’s global sponsorships of the Premier League, Manchester United, Red Bull Racing, the London Marathon and the Rugby Sevens World Series in the UK. Away from the office, a keen sportswomen having played International hockey for over a decade and competing at two Commonwealth Games (Delhi, 2010 and Glasgow 2014) Elie currently plays National League for Hampstead and Westminster hockey club, she is also on the board of trustees for ‘Women in Sport’.
A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
Jason is Head of Commercial at Charles Russell Speechlys, a law firm headquartered in London with a market leading reputation in Sport and Retail. Jason is a commercial lawyer specialising in sponsorship, digital media, marketing, endorsements and major events. His clients include Nike and other major clubs, brands and retailers. Jason is a director and the secretary of the British Association for Sports and Law and a visiting lecturer at De Montfort University on sports contract matters. Jason also sits on the advisory board of a sports consultancy.
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
Consumer Marketing lead for HPUK. Love tech and anything to do with tech. Currently building the Omen by HP brand in the UK with a focus on supporting the eSports industry.
Tim has been at the forefront of sports marketing and sponsorship for over thirty years. After roles as a marketer for English cricket and director of a global sports stadium advertising company, he joined Karen Earl Sponsorship and evolved it into sports marketing powerhouse Synergy, where he was CEO for ten years. He is now an advisor and investor across a wide range of companies at the intersection of sports, media, marketing and technology.
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