The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement.
Head of Global Sponsorship & Europe Marketing Communications
Head of Partnerships
Lucozade Ribena Suntory
Vice President, Brand & Integrated Marketing
Chief Operating Officer
British & Irish Lions
Senior Director, Marketing
Director of Digital, Marketing and Communications
Rugby Football Union
Head of UK
Head of Brand and Co-Chief Revenue Officer
UK & I Consumer PC Marketing Lead
OMEN by HP
Vice President, Olympic Assets and Experiential Marketing
As Vice President of Brand and Integrated Marketing for Major League Soccer, David Bruce is charged with managing the internal brand function of the top-flight soccer league in the United States and Canada. In this role, Bruce leads all positioning work for the League and its big events, as well as campaign development and marketing execution. He is actively involved in developing new branded platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. Bruce led the recent rebranding of the League, which was launched at the beginning of the 2015 season. A native of Sunderland, England, Bruce currently lives in New York.
Joanna became RFU Director of Digital, Marketing and Communications in May 2016 and is responsible for the England Rugby digital, marketing and communications strategy, integration, planning and delivery.
Her remit covers: England Rugby content and channels, including digital strategy and delivery, team and corporate communications, media relations and media operations, CRM, the England Rugby brand as well as setting and delivering the fan's stadium spectator experience and match-day sports presentation.
She was Communications and Marketing Director for three years at England Rugby 2015, organisers of Rugby World Cup 2015.The tournament delivered record ticket sales and digital reach, and the tournament’s marketing campaign won a Sports Industry Award for the best integrated marketing campaign in 2014. Her previous roles include Head of PR and Media for LOCOG, organisers of the London 2012 Olympic Games and Paralympic Games, and Director of Global Communications for the Financial Times. She has over 20 years' experience in communications roles and was awarded an MBE in 2017 for Services to Sport.
Following working in the UK for six years in various roles, Fiona Taag first joined DHL in 2005 as Marketing Manager in New Zealand, and later moved to Bahrain as Middle East & North Africa Marketing Manager. She then returned to New Zealand to manage the DHL Express global sponsorship of RWC 2011. In 2012, she joined the Deutsche Post DHL Group head office in Germany as Global Sponsorship Manager, and again had the opportunity to manage DHL’s partnership of RWC 2015. As Head of Global Sponsorship, she currently manages partnerships for DHL Express including the World Rugby Sevens Series, Manchester United, MotoGP™, Exhibitionism – The Rolling Stones, The Grand Tour and AEG, as well as assisting colleagues around the world to activate Formula 1®, Fashion, Formula E and a variety of local partnerships.
Since graduating from the University in Bath, Elie has spent the past 12 years working within the Sport Industry. Having spent time working agency side at Fast Track Agency with GlaxoSmithKline (Lucozade Sport) she moved brand side to work at QBE Insurance on their rugby portfolio, before moving to SKY to manage their cycling marketing. Elie joined LVMH Watch and Jewellery Group at the end of 2016, where she now assumes the role of Marketing Director for TAG Heuer. Her responsibilities include overseeing activations for the brand’s global sponsorships of the Premier League, Manchester United, Red Bull Racing, the London Marathon and the Rugby Sevens World Series in the UK. Away from the office, a keen sportswomen having played International hockey for over a decade and competing at two Commonwealth Games (Delhi, 2010 and Glasgow 2014) Elie currently plays National League for Hampstead and Westminster hockey club, she is also on the board of trustees for ‘Women in Sport’.
James Young leads Lucozade Sport’s partnership activity, a role he has held since late 2012. This includes defining the brand’s partnership strategy, campaign creation and managing partnerships with the Premier League, the FA, the Virgin Money London marathon, Tough Mudder, England Rugby as well as brand ambassadors Anthony Joshua, Harry Kane and Emily Skye.
Before this, James worked in a range of sponsorship and marketing roles at British Airways, O2 and Sony Ericsson, where he was involved with projects including Rugby World Cup 2003, the London 2012 bid and The O2 music venue.
Consumer Marketing lead for HPUK. Love tech and anything to do with tech. Currently building the Omen by HP brand in the UK with a focus on supporting the eSports industry.
Charlie McEwen was appointed April 2015 as Chief Operating Officer of the British & Irish Lions following outstanding success as Commercial Director of The Lions and PRO12 Rugby. He is responsible for the day to day growth and management of the business. Charlie joined the Lions in 2010 having been Managing Director and Founding Partner of Accelerate Sports and Music Ltd., a company that was acquired by Chime Sports Marketing. Charlie is working on his fifth Lions tour.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joins the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team. After various marketing roles in the Northwest Europe BU James was moved onto the London 2012 Olympic project team to lead the execution of the Olympic Torch Relay for the company. After delivering Coca-Cola’s most successful torch relay, in 2012, he was posted to Coke Brazil to lead the marketing and sponsorship for the Rio 2016 Games. In Rio he created one of the most talked about and integrated activations for the games. He is continuing his career with Coca-Cola and the Olympics with his recent move to Japan as Vice President of Olympic assets and marketing for the Tokyo 2020 Games.
Brianne leads the EME marketing team, which manages NBA brand marketing, social media channels, and CRM initiatives. The primary focus is to drive fan growth and increase following and engagement amongst core fans in the region. As part of this, she oversees the NBA’s European primetime game campaign, “NBA Sundays,” to drive viewership in the region. The goal of the NBA’s country-specific social channels is to engage fans authentically through locally relevant content. Our following is industry leading and continues to grow in both engagement and reach.
3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom
+44 (0) 20 7549 3250