15 SEPTEMBER, 2016


Register Interest

Welcome to The Brand Conference

The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.

Watch the highlights from TBC 2015:



Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities



Registration: Workshop guests arrival


Technical Workshops & Seminars Welcome


Session 1


Session 2


Session 3


Guests move to round tables


Round table session with morning tea


Registration: Main conference guests arrival teas & coffees


Welcome, main conference starts


Beyond millennials: past the label, to the fan

'Millenials', 'centennials', 'digital native' - there is a tendency to generalise the next generation of fan. How do you address interests at a more personal level?


Staking out your space - finding room in a competitive sector

Brands in the same category discuss how to create a distinctive voice and stand out from the opposition.


Big Interview




Influencers and endorsers

The athlete endorsement is a decades-old staple of brand marketing but in the digital realm, 'influencers' can reach audiences in new and effective ways.


The athlete brand

Creating an authentic commercial image for an athlete that works for the individual and for the brands takes care and cooperation.


Coffee Break


New competitions, new brands

The fixtures and the regulations are one thing, but how do you create a brand that lets fans know what to expect from your event?


From challenger brand to champion

Representatives of challenger brands talk about how they set off in pursuit of leaders in their space, and changed the game in the process.


Closing and Networking Drinks

Past Speakers

  • Patrick Alo

    Patrick Alo

    Head of Brand - UK, Europe, and The Americas

    Virgin Management

    Patrick Alo works across the portfolio of Virgin businesses to protect and promote the Virgin...

    Tom Greenwood

    Tom Greenwood

    Head of Partnerships, Premier League

    Tom Greenwood has been working in the UK sports marketing industry for over 9 years, after...

    Jeremy Edwards

    Jeremy Edwards

    Founder and Content Director, Activative

    Jeremy is a founder of sponsorship activation intelligence provider Activative. The company helps...

  • Brett Gosper

    Brett Gosper

    Chief Executive Officer, IRB

    As Chief Executive of the International Rugby Board and Managing Director of Rugby World Cup...

    Chris Lencheski

    Chris Lencheski

    Founder and Chairman, Phoenicia Sport

    Chris Lencheski is one of the most well respected professionals in the global sports and...

    John Lewicki

    John Lewicki

    Senior Director, Head Of Global Alliance Marketing, McDonald’s

    At McDonald’s, John is responsible for setting the strategic direction for the company when it...

  • Matthew Leopold

    Matthew Leopold

    Head of Sponsorship, British Gas

    With a background in PR and branding, Matthew has been involved in shaping and implementing...

    Tom Hill

    Tom Hill

    Head of Sponsorship Sales, Manchester United Ltd

    Tom Hill is Head of Sponsorship at Manchester United, having joined the Club in 2008 as Regional...

    Carlo De Marchis

    Carlo De Marchis

    Chief Product Officer, deltatre

    Carlo De Marchis is the Chief Product Officer at deltatre and has joined the company in 1988; for...

  • Josie Stevens

    Josie Stevens

    Campaigns Manager, Sport England

    Josie is an independent consultant and Sport England’s Campaign Manager for the multi-award...

    David Bruce

    David Bruce

    Senior Director of Brand & Integrated Marketing at Major League Soccer

    As Senior Director of Brand and Integrated Marketing for Major League Soccer, David Bruce is...

    Jim O’Toole

    Jim O’Toole

    Commercial Director, London Irish Rugby Club

    Jim O'Toole has responsibility for all of the club’s commercial activities from sponsorship to...

  • Matt Wilson

    Matt Wilson

    Co-Founder, Ball Street

    Matt is co-founder of Ball Street, a community of sports influencers who combine to generate...

    George Ciz

    George Ciz

    Senior Vice President – Marketing & Business Development, ATP

    George started his career at DDB Worldwide, New York where he worked for two years in account...

    Nick Wiggin

    Nick Wiggin

    Vice President Partnerships, including Sponsorships and Media, Huawei

    20 years of international media and marketing experience. Growing businesses globally since 2004....

  • Chris Lightfoot

    Chris Lightfoot

    CEO, Whitestone International

    Chris has 30 years experience working with leaders of iconic sports and non-sports businesses such...

    Gareth Dunsmore

    Gareth Dunsmore

    General Manager Marketing Communications, Nissan Europe

    An Automotive industry professional with qualifications in Psychology (BSc) and Marketing (CIM...

    Alex Ayin

    Alex Ayin

    Head of Sports, Social Chain

    Social Chain

    Like the majority of the team at Social Chain, Alex Ayin, always wanted to challenge the...

  • Tim Ellerton

    Tim Ellerton

    Global Sponsorship Manager, Heineken International

    Heineken International

    After graduating from University of Southampton, Tim joined Karen Earl Sponsorship and worked on...

    Sanjay Patel

    Sanjay Patel

    Commercial Director, ECB

    Sanjay Patel joined the ECB in September 2014 from Heineken UK. He has spent the last 18 years...

    Sanjit Atwal

    Sanjit Atwal

    Co-Founder & CEO, Squawka

    Sanjit has 14 years experience working in media, advertising, sports and technology including IPC...

  • Jackie Fast

    Jackie Fast

    Managing Director, Slingshot Sponsorship

    Slingshot Sponsorship

    Jackie is driven by the belief that sponsorship – specifically sustainable, synergistic commercial...

    Jonathan Levy

    Jonathan Levy

    Global Business and Communications Director, Clipper Ventures

    Jonathan's focus is to maximise the global media exposure and business opportunities for the...

    Mark Bullingham

    Mark Bullingham

    Managing Director EMEA, Fuse Sports + Entertainment

    Mark is Managing Director EMEA of Fuse Sport + Entertainment, one of the fastest growing...

  • Michael Artis

    Michael Artis

    Head of Leisure, 20.20


    Michael heads the sport and leisure division at strategic design consultancy, 20.20. He has led...

    Felicity Barnard

    Felicity Barnard

    Commercial Director, West Ham United Football Club

    Felicity Barnard was appointed as West Ham’s Commercial Director in March 2014, following three...

    Antonia De Feo

    Antonia De Feo

    Consultant, Seven League

    Antonia has spent her entire career dedicated to digital coverage of sport. After gaining a masters...

  • Simon Massie-Taylor

    Simon Massie-Taylor

    Commercial Director, British Olympic Association

    Simon joined the BOA as Commercial Director in August 2014 from Tough Mudder, where he was Senior...

    Hugh Chambers

    Hugh Chambers

    Commercial Director, Team Sky

    Team Sky

    Hugh is Commercial Director of Team Sky with responsibility for communications, marketing, fan...

    Elly Cockcroft

    Elly Cockcroft

    Head of Marketing, Marylebone Cricket Club

    MA Graduate in Sports Marketing from the University of Memphis, USA, Elly Cockcroft is now the Head...

  • Ore Oduba

    Ore Oduba

    Sports Broadcaster

    Ore Oduba is a rising star of sports broadcasting and a regular face on the UK’s leading morning...

    Lee Daley

    Lee Daley

    Founder & CEO, Daley Strategic Advisory

    Daley Strategic Advisory

    Lee Daley is a global business strategy consultant working across multiple sectors: consumer...

    Simon Cummins

    Simon Cummins

    Managing Partner, Global Sports Practice, Odgers Berndtson

    Simon Cummins is a Partner in the London and Zurich offices of Odgers Berndtson where he heads...

  • Susan Agliata

    Susan Agliata

    Head of Branded Content Solutions | Europe, Middle East & Africa


    Susan Agliata is the Head of Branded Content Solutions for Europe, Middle East & Africa at Google....

    Tom Burstow

    Tom Burstow

    Head of Sports Programmes, Unicef

    Tom has been working on major partnerships between the charity and third sector for more than 10...

    Andy Gibson

    Andy Gibson

    Chief Marketing Officer, Bacardi & President of Bacardi Global Brands

    Andy Gibson is responsible for the global marketing organization.
    Mr. Gibson has achieved notable...

  • Mark Savage

    Mark Savage

    Chief Commercial Officer, ICON


    Mark has developed and launched brands within large companies, run his own strategic brand...

    Mike Wragg

    Mike Wragg

    Executive Vice President, Global Head of Research, Repucom

    Mike is responsible for all aspects of Repucom’s powerful global research capability, helping...

    Tove Okunniwa

    Tove Okunniwa

    CEO, Havas Sports & Entertainment UK

    A creative and experienced marketing and sponsorship professional, Tove is responsible for...

  • Josh Robinson

    Josh Robinson

    Head of Digital, Synergy

    Josh has been working in sports marketing for over 15 years, always with a focus on innovation...

    Michael Cole

    Michael Cole

    CEO, TrueGold Communications

    TrueGold Communications

    As the former London 2012 Marketing and Communications Director for BT Global Services, Michael was...

    Phil Stephan

    Phil Stephan

    Head of Client Services, Two Circles

    Phil is Head of Client Services at the award-winning agency Two Circles. His role at Two Circles...

Past Attendees

Stoke Park
Euro Data TV Worldwide
IAAF Athletics
British Eurosport
Seven League
fast track
captial one
mp and silva
sporting lisbon
thomas eggar
swansea afc
leicester city fc
Lotus F1 Team
World Squash Federation
Mexico Tourism Board
Worcester Warriors
Brooklyn Nets and Barclays Center
Jaguar Land Rover
Chip Ganassi
Leicester City Football Club
PGA European Tour
Ball Street
Mercedes AMG F1
World Match Racing Tour
Brighton & Hove Albion Football Club
Kent County Cricket Club
Standard Life Investments
Fulham FC
Brooklyn Nets
Atletico Madrid

Register Interest

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2015 Partners


Platinum Partner

Ball Street

Gold Partner


Technical Workshop Partner

180 Amsterdam

Technical Workshop Partner

British Gas

Technical Workshop Partner


Technical Workshop Partner

Slingshot Sponsorship

Technical Workshop Partner

Social Chain

Technical Workshop Partner

TrueGold Communications

Technical Workshop Partner

Tubular Labs

Technical Workshop Partner

Whitestone International

Technical Workshop Partner

Press Association

Media Partner

Sponsorship Today

Media Partner


Media Partner


Media Partner

Interested In Partnering?


This year, the Brand Conference will head back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

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