A new era in sponsorship and marketing

Lords Cricket Ground

26-27 September 2018 

Key Stats


40
INFLUENTIAL SPEAKERS

300
ATTENDEES

185
COMPANIES REPRESENTED

30+
COUNTRIES

Back for its fifth year and expanding to two days for 2018, TBC will dive deep into the trends that are redefining sports sponsorship and marketing. The industry’s biggest global players will provide their hard-won insights and learnings on how sponsorship activation and measurement are evolving, how digital platforms continue to reshape the landscape and how to be ready for the opportunities that are about to appear.

Agenda


A New Era In Sponsorship and Marketing

 

Key Topics for 2018

 

The key to leveraging technology to optimise assets and ROI
The challenges in delivering win-win sponsorships
Sponsorship in esports and why brands need to play a different game
Improving a sponsorship evaluation and build a sustainable strategy
Aligning a partner’s values with yours and create compelling shared content
Return on engagement – new ways to measure the value of sponsorship
Growing fan bases: developing events that meet fan needs
Making the most of fan and influencer generated content

 

2018 Agenda released in June

Advisory Board


  • James Young

    Head of Partnerships

    Lucozade Ribena Suntory

    Jason Saiban

    Head of Commercial

    Charles Russell Speechlys

    Fiona Tagg

    Head of Global Sponsorship & Europe Marketing Communications

    DHL

    Yvonne Hobden

    UK & I Consumer PC Marketing Lead

    OMEN by HP

    Scott Tilton

    Chief Executive

    Hookit

    James Williams

    Vice President, Olympic Assets and Experiential Marketing

    Coca-Cola

  • Elen Barnes

    Marketing Director

    TAG Heuer

    Joel Seymour-Hyde

    Head of UK

    Octagon

    Tom Hines

    Head of Content

    Arsenal FC

    Charlie McEwen

    Chief Operating Officer

    British & Irish Lions

    Joanna Manning-Cooper

    Director of Digital, Marketing and Communications

    Rugby Football Union

    Nick Speakman

    Founder & Head

    SPORF

Previous Attendees Include:


Avaya

 

Premier League

 

Skins

 

Twitch

 

nba

 

Telefonica

 

Arsenal

 

The AELTC (Championships)

 

British Olympic Association

 

tottenham

 

leicester city fc

 

ONE Championship

 

Relive The Brand Conference

SportsPro Blog

Click here to relive some of the interesting content that was discussed across the two days.

Photo Gallery

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Contact


Address

3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom

Phone

+44 (0) 20 7549 3250