15 SEPTEMBER, 2016


Welcome to The Brand Conference

The Brand Conference is the only event that promises a top-to-tail examination of sport as a communications platform. For rights holders, sponsors, athletes, and agencies, TBC traces the brand journey through from strategic conception; execution, activation and evolution; to monetisation and measurement.

Watch the highlights from TBC 2015:



Engage with senior figures involved in the sport and branding environment, with 64% of attendees director level or above


Influential speakers

Insider knowledge and know-how from leading international experts.


Valuable Hours

Establish valued connections with over 5 hours of structured, strategic networking opportunities



Registration: Workshop Guests Arrival

8:30 - 10:30

Welcome: Technical Workshops & Seminars

   Branding: Creating the Brand Experience

8:40  Seminar One: Experiences are what customers pay for. How does the brand reflect this and capture their imagination?
Nick Rusling, CEO; Human Race
9:00  Seminar Two: It’s Not Ours, It’s Theirs: Delivering The People’s Open
Malcolm Booth, Marketing & Communications Director; R&A
9:20  Seminar Three: TBC

   Social: Making a Real Connection with Social Media

8:40  Seminar One: Engaging with sports fans on social media
Vincent Pereira, Managing Director - Operations and Product
Florent Marty, Managing Director - Global Sales and Marketing
9:00  Seminar Two: Context is 'God': What would Zlatan do?
Marcello Fabiano, Head of Sport, Social Chain
9:20  Seminar Three: The Consumer of Tomorrow
Mike Wragg, Global Head of Research, Nielsen

   Platforms: Building Platforms to Serve Brands

8:40  Seminar One: Content, Context, Connect a platform for fans
Carlo de Marchis, Chief Product Officer, deltatre
9:00  Seminar Two: Orange excellence is no coincidence
Geoff Coyle, Managing Partner, tbwa/united
Thomas Van Schaik, Chief Commercial Officer, Dutch Olympic Commitee and Dutch Sports
9:20  Seminar Three: Balancing tradition and innovation: keeping Wimbledon relevant in a rapidly-evolving age
Alexandra Willis, Head of Communications, Content & Digital; AELTC


Guests Move to Round Tables


Round Table Session with Morning Tea


Registration: Main Conference Guests Arrival Teas & Coffees


Welcome: Main Conference Starts


Beyond Millennials: Past the Label, to the Fan

'Millenials', 'centennials', 'digital native' - there is a tendency to generalise the next generation of fan. How do you address interests at a more personal level?


Staking Out Your Space - Making a Statement with Sponsorship

Brands discuss how to create a distinctive voice and stand out from the opposition through partnerships in sport.


Big Interview




Influencers & Endorsers

The athlete endorsement is a decades-old staple of brand marketing but in the digital realm, 'influencers' can reach audiences in new and effective ways.


The Athlete Brand

Creating an authentic commercial image for an athlete that works for the individual and for the brands takes care and cooperation.


Coffee Break


New Competitions, New Brands

The fixtures and the regulations are one thing, but how do you create a brand that lets fans know what to expect from your event?


From Challenger Brand to Champion

Representatives of challenger brands talk about how they set off in pursuit of leaders in their space, and changed the game in the process.


Closing & Networking Drinks


  • Daniele Penna

    Daniele Penna

    First VP - Head of Group Strategic Sponsorships


    Daniele is responsible for the Strategic Sponsorships activities at UniCredit, including the UEFA...

    Nick Rusling

    Nick Rusling


    Human Race Ltd

    Nick is CEO of Human Race, the UK’s largest mass participation sports event business.  He has...

    Vincent Gaillard

    Vincent Gaillard



    Vincent’s career spans over 22+ years steering international, cross-functional teams and strategies...

  • Malcolm Booth

    Malcolm Booth

    Marketing & Communications Director

    The R&A

    Malcolm is responsible for Marketing and Communications Strategy for The Open Championship, golf's...

    Alexandra Willis

    Alexandra Willis

    Head of Communications, Content & Digital

    The AELTC (Championships) Limited

    Alexandra is Head of Communications, Digital and Content for the All England Lawn Tennis Club, and...

    Jaimie Fuller

    Jaimie Fuller



    Jaimie Fuller is an Australian businessman who is Executive Chairman of the international sports...

  • Florent Marty

    Florent Marty

    Managing Director - Global Sales and Marketing


    Florent Marty enjoys 18 years experience in the sports industry:


    Over 11 years spent with the...

    Vincent Pereira

    Vincent Pereira

    Managing Director - Operations & Product


    Vincent is a sports freak, passionate about almost all sports even curling! 


    Former Social...

    Jim Shearer

    Jim Shearer

    Carling Brand Director

    Molson Coors Brewing Company

    Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation...

  • Matt Stevenson

    Matt Stevenson

    Head of Sport Sponsorship


    Matt is Head of Sports Sponsorship at EE (previously Orange). He has over 20 years of brand and...

    Shaun Simmonds

    Shaun Simmonds

    Sponsorship Manager


    In his five years at Marathonbet, Shaun has overseen commercial partnerships with ten football...

    Jim Daigle

    Jim Daigle


    Sports Systems

    Jim led Sports Systems’ successful transition from the world’s largest sports news content provider...

  • Vivienne Brown

    Vivienne Brown

    Operations Director


    Vivienne is the Operations Director for Infrared Europe where she manages the marketing experiences...

    Melissa Brown

    Melissa Brown

    VP of Commercial Partnerships, UK

    NFL International

    Melissa is a senior sales and marketing executive with more than 16 years’ experience in the...

    Richard Ayers

    Richard Ayers

    Chief Digital Strategist

    Tottenham Hotspur FC

    Tottenham Hotspur has an exciting few years ahead with a new stadium, a partnership with the NFL...

  • Michael Inpong

    Michael Inpong

    Chief Marketing Officer

    Müller Group

    Michael started his career at Procter & Gamble where he worked on their hugely successful range of...

    Marcello Fabiano

    Marcello Fabiano

    Head of Sport

    Social Chain

    Marcello has spent the last 10 years working with and consulting for all types of technology and...

Past Attendees

Stoke Park
Euro Data TV Worldwide
IAAF Athletics
British Eurosport
Seven League
fast track
captial one
mp and silva
sporting lisbon
thomas eggar
swansea afc
leicester city fc
Lotus F1 Team
World Squash Federation
Mexico Tourism Board
Worcester Warriors
Brooklyn Nets and Barclays Center
Jaguar Land Rover
Chip Ganassi
Leicester City Football Club
PGA European Tour
Ball Street
Mercedes AMG F1
World Match Racing Tour
Brighton & Hove Albion Football Club
Kent County Cricket Club
Standard Life Investments
Fulham FC
Brooklyn Nets
Atletico Madrid

Register Interest

Ready to purchase tickets? Click here

Interested in* :




Gold Partner

Futures Sport + Entertainment

Gold Partner

Vital Proteins

Gold Partner

Event Supporters


Technical Workshop

Human Race Ltd

Technical Workshop

The Open

Technical Workshop


Technical Workshop

Social Chain

Technical Workshop


Technical Workshop


Media Partner

Press Association

Media Partner


Media Partner

Interested In Partnering?


This year, the Brand Conference will head back to the 'home of cricket', Lord's Cricket Ground.

Lord's Cricket Ground, generally known as Lord's, is a cricket venue in St John's Wood, London. Named after its founder, Thomas Lord, it is owned by Marylebone Cricket Club (MCC) and is the home of Middlesex County Cricket Club, the England and Wales Cricket Board (ECB), the European Cricket Council (ECC) and, until August 2005, the International Cricket Council (ICC). Lord's is widely referred to as the "Home of Cricket" and is home to the world's oldest sporting museum.

Lord’s is very close to the centre of London – just 1.5 miles from Marble Arch – and easy to reach by road, tube and bus. St John’s Wood is the closest tube station (approximately 5 minutes’ walk), and Baker Street, Warwick Avenue, Marylebone and Edgware Road are all within 15 minutes’ walk.

By Underground/Train

By Bus

By Road

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

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